Category Archives: Presentation Skills

From “beleaguered” to “secretive”: how the tech media distorts how Apple operates. But substitute one other word, and you’ll “get” how Apple really operates

When I’m not giving workshops on presentation skills, or on IT for health professionals, I’m working one on one with patients who wish to better manage certain unwanted behaviours and feelings. The bread and butter work for clinical psychologists in private practice, as I am, are the anxiety and depression or mood disorders.

The methods for change most found to be evidence based are those which feature “doing things differently” based on “thinking differently“.
Apple, in one of its most successful advertising campaigns which commenced soon after Steve Jobs’ return to the company he founded, used the phrase “Think Different” in an effort to suggest the Macintosh was not a Windows PC. And that its user base thought – and behaved – differently when compared to those who use Windows.
Returning to the evidence of what works in therapy, there are two factors for how my reading of the scholarly literature informs the way I work:
1. Develop a therapeutic alliance so patients come to therapy hopeful change is possible, even when the going gets tough, because the therapist has trust in their abilities and theories of change, mixed with interpersonal qualities such as respect, genuineness, warmth, and empathy.
2. Giving time and effort to the centrality of helping patients shift their thinking from reflexively negative to a more “can do”  estimation of current and future activities, by a process of reappraising their beliefs and experiences. Changed thinking is consolidated by behaviours practised as if those thoughts were true, rather than waiting for enough evidence to become convinced of their veracity. In other words, it’s OK to think and act differently even when it doesn’t feel right. That comes later.
In effect, words are important!
There was a time before Apple’s resurgence, slowly starting with the release of the iPod in 2001, then building quickly with the release of the iPhone in 2007, when the word – an adjective – most often found expressed of Apple in the technology press was “beleaguered”. Apple had been against the wall, with many continuing to assert that without Microsoft’s financial input Apple was doomed. It remains a false assertion, but the tech world has moved on since that time and new words and sentiments have emerged.
The word “beleaguered” is now being applied to other tech companies, whom some pundits previously expected would put Apple out of business. It still gets occasionally trotted out but no longer about Apple’s survival, but its management of the contemporary challenges it faces, such as its manufacturing base in China or the competition from Samsung or the way the media writes about Apple and its “dire need” to bring to us the next big thing.
In fact, in more recent times, with Apple’s share price seemingly in freefall even while its profits are in ascendancy,  the word that now most often precedes the mention of Apple in the tech press is “secretive”.
A Google search of the phrase “secretive Apple” reveals at the time of writing more than two million results.
The notion that of all tech companies, Apple is the most secretive has been seen as praiseworthy by some, and an extension of its founders’ paranoia by others. The culture the latter leads to has been said to possess poor morale, loss of hunger to innovate, playing it safe, and disrupting Apple’s entry into the enterprise considered by those who see a lack of transparency and public roadmapping as suicidal.
Let’s have a look at some of the quotes from the Google results to place Apple’s “secrecy” into a variety of contexts:
Voila_Capture489
There are dozens upon dozens of Google result pages similar to these, often repeating the same stories but on different sites.
Just a few more:
Voila_Capture490
The essence is much the same: Apple’s secrecy is costly to the company and its employees.
Now, choose anyone of these results and when you see the word “secretive” used as an adjective, change it to this one word:
PATIENT.
Here’s how Apple’s built-in Dictionary app defines “patient” (click to enlarge):
Voila_Capture491
Now look to the Thesaurus offering which is even more pertinent, using words like “uncomplaining, tolerant, long-suffering, stoical….
Secretive might be the word that most describes Apple’s “personality” for those whose job is perceived to be the liberation of secrets – to be the first with a breaking news story or to share a trade secret with Apple’s competitors for commercial advantage.
But to those of us who have watched Apple over the years as it’s transformed from the late 1970s highly successful start-up through to mid-1990s beleaguered, through to now being pilloried for its “secrecy, we have adapted to reaping the rewards of Apple’s patience with great products and services. (albeit with the yet to be explained blind-spot of cloud and social media services)
Apple’s patience can best be summarised with this quote of Steve Jobs whose personality and preferences I believe still pervade how Apple operates, for better or for worse:
“And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.” ~ Business Week, October 12, 2004
When you say NO rather than rush to manufacture with a collection of YESs or “why not – someone will find a use for it” you end up with a compromised product, whose codename might as well be BLUNDERBUSS.
I expect Apple followers who understand Apple the way I have described it here will be well-rewarded for their patience later in the year. It’s “wait and see” pie time. Or if that is not your preferred food of delayed gratification, try marshmallows.
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If a dumb shmo like me sitting in far away Australia got it so right about the iPad in 2010, why didn’t those smarties on Wall Street and in Silicon Valley see the future too? And still can’t…

Three years ago this weekend, the iPad was released for sale in the USA. In Australia, it came in July, with the 3G configuration.

I went back to what I wrote about the iPad after its announcement at an Apple keynote in January 2010, and then in the days before its release. It makes for edifying reading given the tech punditry who got it so, so wrong, as evidenced by Asymco’s Horace Dediu here.

Blog entry of March 21, 2010:

How I know the iPad will be a success – unusual sources of evidence: potential users

Snippet:

“The second thing: There is one game displayed where what looks like a jigsaw where pieces of yellow cheese are assembled into a one piece, about 21secs into the video. Here’s a stillshot:

When I first saw this clip, I was reminded of a widely-used IQ test, known as the WISC (Wechsler Intelligence Scale for Children), which contains a series of tests, some timed, which measures both verbal and non-verbal aspects of intelligence.

The equipment comes in a box and is several thousand dollars. Several of the tests use jigsaw-like elements asking the child to assemble the elements into a gestalt. At first, the child is told what the final assembly looks like. More challenging elements see the child merely told to assemble the pieces without knowledge what it is.

There are also small individual squares (3″ x 3″) containing elements of an illustrated story for which there is one best way to place them in order. The child starts with just two pictures and it’s very easy to place them in linear order of occurrence. The stories get more complicated and take longer as the child progresses.

As I was showing the Redfish video a second time, I asked the audience to consider how the WISC could be almost entirely performed on the iPad, together with a stopwatch function which could then automatically time and enter scores without the manual being needed for norming the results. There is one block test that requires small blocks to be laid out according to an illustration that may not be doable on the iPad, but if imagination is allowed to reign, the next generation of children could be tested with a WISC specifically designed to be performed on the iPad with a new block test normed for a new generation. Readers should bear in mind that psychologists don’t simply gathers scores, but also look keenly at how the child goes about the task, how he or she deals with frustration or failure or success, things that aren’t normed but important clinical indicators nonetheless.”

But all this is a digression for certain interested readers, away from the point I wish to make in that this was a natural small experiment into the appeal of the iPad for certain groups: one with concerns about adapting new technologies who understood my enthusiasm for the iPad and where I think it fits in professionally; and the second of course were the young boys who ignored their DVD which had so occupied them to stare gobsmacked at the iPad Redfish video. You could almost see them aching to get their hands on one, and play the same game, one of many Redfish will be releasing for educational purposes.

I have every confidence their excitement is the tip of the iceberg, and naysayers will be looking very glum in a year’s time for their shallow prognostications.”

UPDATE: The huge publishing house, Pearson, with whom Apple has done deals for textbooks on the iPad, (see here), has the rights to the WISC and the Adult version, the WAIS. I am now beta testing these tests which utilise two iPad 4′s which through bluetooth allow the clinician to see what the test subject is doing. Pearson “got it” when others didn’t.

Blog entry of March 25, 2010:

Thinking about the iPad in a professional psychology practice – in response to a fifteen year old’s dissing of it as useless

Snippet:

“So here are my thoughts, without yet getting my hands on it, as to how I might use the iPad in a professional psychology setting, as well as (as an addendum to be added to once I actually see how Keynote works) how to use it as a Presentation tool.

1. Intake: Patients waiting to meet me can fill in questionnaires or biographical information (much of it radio buttons or tick boxes) or using the built in or outrigger keyboard. In the future, a pend device for handwriting might become available.

2. Billing: As of now, many patients make direct payment using their internet banking or via PayPal if using credit cards. Just like iccpay.com, I imagine we’ll see similar instant credit card payment systems evolve for the iPad.

3. Patient database management, using an evolved form of Bento or a specific Numbers template which is easily transferred back to the Macbook Pro.

4. Showing educational movies, either on the iPad itself or via a USB or wireless connection to a TV or data projector.

5. Testing: I can see a number of specialist psychological testing outfits developing normed tests for use with children and adults on the iPad.

6. Distractor for children: Sometimes, a child in a session needs to be kept occupied when parents are the subject of interview, and the iPad with its games will be great for this. The last thing I want to give them is my Macbook Pro.

7. Information to read about their disorder or malady, which can then be printed out at will. Yes, it can be done on the Macbook Pro, but it’s always hooked up to monitors, backup drives and my iPhone and isn’t moveable during a session. Much easier simply to give a patient the iPad to read.

8. Make audio recording of the session. I record all sessions (patients remember about 10% of a sessions content) and from the iPad the AAC or mp3 file is emailed to them. Again, it can be done on the Macbook Pro using an external microphone like a Blue Snowball.

9. Specialised measuring tools, such as biofeedback devices like the emWave I now use to monitor heart rate variability, useful in stress management and arousal modulation. If patients get their own iPads with the software (possibly in development now), practise the techniques I’ve taught, and theit data can hopefully be transferred to my main database for comparisons and expose improvements over time.

10. A miniature whiteboard using Keynote to highlight ideas and demonstrate concepts.

These are just a few ideas thrown together without too much effort. Once the ball is rolling and the first of a new generation of apps of released, no doubt surprising us with their look, feel and innovation, the ball will start rolling and the penny dropping. For myself, I can see workshops ahead for using the iPad in professional health consulting, and hopefully hooking up with developers with a psychology interest to create new apps.”

Current Status: My accuracy record for all these predictions, before even getting my hands on the iPad:

100%

I am particularly proud of #9, the emWave heart rate monitoring device. After Macworld 2009, I visited the developers of this program in Santa Cruz, and implored them to develop for the iPhone, instead of their dinky portable device. They refused, citing exhorbitant development costs. I told them flat out they were wrong, the iPhone will surge in sales as more developers came on board, and if they didn’t develop, someone else would.

In March this year, the emWave for iPad and iPhone was released, known as Inner Balance (review coming soon). The US Navy, in an effort to increase mental toughness and reduce PTSD in its corps, is experimenting with the iPad and such a system.

#10 was achieved through another app I am a beta tester for, Doceri. It has now been taken up by UPenn for a 1000 seats its lecture theatres.

Blog entry for March 28, 2010:

While the 3 year old will yelp with delight when they discover the iPad’s games, the 80 year old will quietly say, “I get it. This is what computing’s about.”

Snippet:

“Seated at the same dinner table last Friday were students who entered the course after I had completed my studies, and whom I’ve met at other functions organised by this very social graduate group. One, Winston, works for a very large car manufacturing company whose world headquarters are in Detroit, and was in receipt of bailout money in recent months. The company has been part of the Australian manufacturing sector since the 1940s, and their vehicles remain very popular with Australians.

Somehow, the discussion moved to the iPad, perhaps after I had excused myself from the table to answer my iPhone, and Winston suggested on my return he was interested in getting an iPhone too. I suggested he wait a little while, perhaps June or July, when a new model might become available, and from there a discussion took place about the iPhone’s place in business now that Microsoft Exchange could work with it. It was a quick skip to speculation about the iPad.

Winston put me on the spot to pronounce why the iPad was a better choice than a netbook, which in Australia would be half the price and pack more features, such as a camera, “real” keyboard, iPhone tethering, and the full Microsoft Office suite.

My response was to suggest that the iPad should better be considered not as a computer in the common use of the term, i.e. a notebook or desktop device, but as a knowledge management tool in its own right, and rattled off the sort of apps it would inherit from the iPhone as well as those likely be designed to take advantage of its speed and screen size.

I suggested to Winston that the iPad would have limited initial appeal to computer wonks who wanted merely a smaller form factor for Windows-based computing. It would fail their needs. But I then suggested that there would be huge numbers of ordinary people with very limited knowledge of computer innards and workings – that is, the vast bulk of the Australian population – for whom the iPad would elicit the spontaneous remark:

So this is what computing should be!

No menu bars, no operating system to fiddle with, instant on and ready to use at the simple touch of one button, yet also have powerful business applications such as iWork and Bento and Evernote should this group of users work its way up the skill and learning curve.

When Winston said he had elderly parents who had never touched a computer but had expressed interest in what their use might bring to their lives, I asked him in all honesty which he would buy them: A $400 netbook running Windows Xp (then add the cost of Microsoft Office 2007) or a $650 iPad plus the $50 for iWork + Bento?

The picture of 75 year old mum and dad sitting on their couch wrestling with a netbook with its tiny keyboard and poor resolution screen was enough to observe Winston momentarily pause in his tracks to reconsider his options. Yes, for him, with his background in engineering, a netbook was a no-brainer. A good match for the problems he wished to solve.”

Current Status: Totally nailed it!

Blog entry for March 31, 2010

Where to go to find people using iPads this weekend? In all sorts of interesting places!

Snippet:

We’re just a few days away from the iPad falling into users’ hands, in time for Spring Break, Easter, and Passover.

So where might you go and find iPads if you weren’t lucky enough to order one for yourself? Well, as the video below shows, a whole variety of places, perhaps even at the White House Passover seder hosted by Barak and Steve himself!

Enjoy!

A question for you: If a dumb shmo like me sitting in far away Australia can get it right, why didn’t those smarties in Wall Street and Silicon Valley see it too? And still can’t…

Updating the Shaking book effect – better or worse than the original?

I’ve had sufficient comments and time on my hands to play a little with this opening slide for most of my presentations.

I altered the video’s outline to be less “ripped”, made it tumble rather than pop out of the book, and gave it a landing “splash” using the Anvil build (can you work out how I did that?) What do you prefer – the original, or this modification?

The Shaking Book effect in Keynote

Thank you to all those who’ve come by to visit my website following the podcast with David and Katie over at the Mac Power Users’ site.

I thought as a reward I would post a video of the “Shaking Book” effect as I call it, which I discussed in the podcast. I start most of my workshops, no matter the subject, with it. It follows my first slide which is usually just the title of the presentation du jour. The point is to inform the audience that no matter what they may learn on the day, I’m hoping they walk out happy they attended, and this is indeed what I actually say.

But the other unspoken message of showing the shaking book slide, right up front, is several-fold:

1. This will not be your usual dull, disengaging Powerpoint.

2. Even if you’re an old hand at presenting, and have attended lots of such trainings, you ain’t seen nothing yet = raising expectations (Contrary to Barry Schwart’z message)

3. Stamps my authority as an expert Keynote user since the effect is not one you can merely select but must create yourself, thus displaying a depth of knowledge of what Keynote can accomplish.

So, here’s the video, and beneath it, the Keynote slide and the Inspector so you can go figure out how it was done.

Now, there is a little more to this video than first meets the eye. Go back and have a second look. Note that the video seems to come between the open pages of the book, not from behind. Your mission, Mr. Phelps, is to figure out how that was achieved.

And here’s the Inspector (click to enlarge):

Image

There is a little more to it in terms of what all these elements in the Inspector achieve but I’m sure you can figure out some of the magic for yourself!

PS. I will not be returning to Macworld 2013 next February. Perhaps in 2014 depending on the direction Macworld heads.

Presentation Magic interviewed about presentation workflow, Keynote and helpful presentation equipment on the 5×5 podcast: Mac Power Users

I had an opportunity yesterday to be interviewed by lawyers, bloggers and Mac Power users David Sparks and Katie Floyd for their Mac Power Users podcast on the 5 x 5 podcast network. Our subject was Presentation Skills and workflow, and Keynote gets a good mention as well as some of the other tooks I use.

You can hear and the podcast and note links to items mentioned here: http://5by5.tv/mpu/111

The podcast is more than 90 mins and I hope you enjoy. Feedback and questions welcomed. You’ll hear us occasionally walk over each other and me do more than my customary “ums and “ahs” due to the nature of Skype audio (I’m in Australia and they’re in the US on the west and east coast).

Aside

Back earlier this year, I wrote a simple headline (below) suggesting that if Apple could stream Paul McCartney over its AppleTV arrangement, why not return us to the 1990s and stream its keynotes? Well, perhaps someone at Apple was listening! … Continue reading

PayPal Here, a card reader and app for taking payment on your iPhone or iPad finally comes to Australia, getting in before Square and Apple’s likely credit card system.

Some time back, I introduced a video from Square in my “IT for Psychologists” workshops which I offer in Australia. At the time, Square was just beyond being a startup.

Square offered a small hardware device which plugged into your iPhone headphone jack and communicated with its own app so you could accept credit card payments. The Square card reader “swiped” the card, and the money would soon enough be transferred to your nominated bank account.

The video still excites many of my colleagues even though it was made several years ago, and it’s yet to be made available in Australia. It’s been reported that Square has since enjoyed an investment from VISA after initial warnings of “security issues” from Verifone, a maker of card readers More recently, Square has expanded its wares to purposely include iPad-expanded abilities for point-of-sale businesses.

There has been talk of Square coming to Australia, where many psychologists use those old bank-leased card readers, which usually means you also need to have a landline, or a more expensive 3G model. Some like to use it because one bank has arrangements with Australia’s Medicare national medical health scheme, allowing payments to be made directly into the psychologist’s nominated account.

But for the many solo psychologists who work in multiple locations, these solutions are not particularly cost-effective, since one pays a monthly fee for the lease, as well as a percentage per transaction, a 30c fee, and other ancillary set-ups fees.

It’s essentially a monopoly situation, which I have rejected in my own practice.

For those who want to pay me by credit card, they receive ahead of their appointment, advice that credit card payments can be made via PayPal, with a surcharge of $5 to cover the fees I am charged (a little under 3%). This keeps the banks in their place.

The other electronic alternative (cash is certainly accepted; cheques are a dying monetary exchange system in Australia) is direct debit, where the patient can make an online payment from their bank account. Neither they nor I receive any costs for this transaction. For that reason, I have the apps of the most popular banks installed on my iPad, so patients can either pay at the end of the session using my iPad, or pay at home or their office. Many now use their own iPhone during the session to make their payment. Once they use my bank details, websites usually keep me as a preferred payee and those details don’t need to be entered a second time.

The case for an iPhone or iPad enabled payment system is a no-brainer. One wonders, what with the Samsung vs Apple trial currently under way, if Apple ever thought its iDevices would be used this way. After all, even in its own Apple Stores it formerly used Windows CE-based portable card scanning devices.

These were replaced, perhaps with a big sigh of relief, with iPod touch units and an EasyPay system, as its called. At left, is an Apple Store employee in Perth, Western Australia using one when I visited in June 2012.

The units incorporate both a card reader and a bar scan reader and after taking your money, a receipt will be emailed to your nominated address. If you’ve purchased before, your details will quickly come up from the server and speed up the process.

More so, you can now use an EasyPay app on your own iPhone to make your purchase without even sighting an Apple Store employee!

Apple’s modded iPod Touch showing the bard card reader in action, purchasing an AppleTV remote

Apple EasyPay app at work in the Apple Store

Returning momentarily to Square, some have mooted it might make an excellent acquisition for Apple, as reported in the New York Times recently, above.

What makes the NYT report incorrect is its report that the Square service is “a unique electronic payment service through iPhones and iPads”.

There are several competitors, not all of whom use a card reader. One is ICCPay, which I also mention in my IT workshops, below (Shame on the NYT for not doing its homework).

The app needs to be used with a gateway linked to banks, and for some people these extra steps may prove to be a hurdle.

With the next iPhone not very far away, others have suggested Apple has its own plans for an iPhone based payment system, using Near Field Communications (NFC). With iOS6 coming with a coupon and ticket app called Passbook, it may also be the case that Apple will later allow iPhones to act as credit card terminals, perhaps utilising technologies from its Apple Store EasyPay setup.

While all this is in the not-to-distant future, Australian and US iDevice owners have another system just coming onto the market from PayPal, called PayPal Here. Below, the US website announcing its availability.

The Australian PayPal site shows a “Notify me when it’s ready” sign but some time back when it was first mooted coming to Australia, I applied to go on PayPal’s waiting list. This was back in April. In recent weeks, I was notified things were on the move. Last week , apparently in preparation, my PayPal account was suspended, pending receipt of documents pertaining to security questions, including if I was at all politically connected to anyone in the public eye. Seriously. I had to fax or email documents containing my photo ID and birthdate, as well as documents showing my name and current address, such as a utility bill. I used my US Passport business VISA for the former.

This was accepted eventually, and I was in business, even though the small triangular card reader was yet to arrive. The free app was available to be used however. Doing this has drawbacks, though.

1. Entering card data manually, with a purchaser’s finger signature and three digit CVV, attracts a higher % commission (about 3%), and

2. It takes 21 days to clear into your PayPal account, plus a few more after that to go into your nominated bank account.

Fortunately, my card reader arrived by courier yesterday, after being notified by PayPal Australia to expect it in 3-5 business days. It actually came just a day or two after that email, with its courier tracking details.

Here’s what the container box looks like:

The box includes an adhesive label you can place at your business entrance

Here’s the physical unite – it measures in imperial terms, 1.5″ x 1.5″ x 2″ approx

Here are a number of shots I took with my iPhone showing the boxing of the unit. This might not quite match the unboxing of a new Mac, but still….

It’s nicely done, complete with the adhesive label to place on your front door, and PayPal’s local support number. I haven’t tried to reach support yet, but would think that anyone trying to compare various payment systems ought to incorporate a comparison of support parameters, such as time spent waiting, quality of answers, followup, etc.

Using the unit requires you to download the free PayPal Here app from the App store. It is set for the iPhone, but will happily expand to 2x appearance on the iPad without much pixelation.

There can be a problem with iPhones with cases which make full insertion of the card reader difficult which I have already discovered with certain cables.

The card reader, unlike the Square unit, contains a triangular cover which partially rotates and “grabs” the iPhone preventing the unit from swivelling. Again, with a thick iPhone case, this feature just gets in the way. I have  swivelled the unit, and held it for a successful card swipe, but clearly if one is to use it frequently, it might require the temporary removal of the case.

The app., by the way, allows you to practise swiping without incurring fees, and as a way to test the functionality of the card reader.

Let’s now go look at the app itself, which has a number of interesting features.

The first is the “Open for Business” screen, above,  which connects you to PayPal to show balances, as as well the means to input items and information about your business.

There are a variety of settings, above, where you can list your inventory and give each item a sale price, and keep a running total of items being purchased. It night be useful for a bar or restaurant,  for instance, collecting table orders.

Each item can have its own amount and description, above, quite useful for those working garage sales or fleamarket transactions.

The app also includes a handy calculator, above,  to keep a running total going…

The app also includes the option, above, of putting in your business information, including either your mapped place of business and/or your correspondence address, as in a post box.

There is also the opportunity to track sales figures, both past and pending, above.

Items sold may include not just physical goods, but services too which can be itemised. There is also for goods, an area to display a picture of the item next to its description and cost. The picture can be imported from the Photo app, as you can see, below.

The option to take a picture on the fly could turn out to be very useful in some circumstances. There also exists the option, like Apple’s EasyPay system, of emailing a receipt to the purchaser. Handy to develop a marketing list of email addresses…

There are some questions that remain however.

Will the card reader work with all cards, and what of worn cards? How well will it work with the next iPhone, if rumours of its headphone jack heading south to the bottom of the unit prove to be true? And what is its future should Apple release its own credit card system in the near future?

The beauty of the PayPal system is the small size and thus portability of the reader, the data safety via encryption offered standard by PayPal, the well thought out version 1 of its app, and the public’s general awareness of the PayPal brand.

It’s also relatively easy to use and navigate through the various app screens, and the costs are very good when compared to what’s already out there. While it’s currently limited to VISA and Mastercard credit and debit cards, the lack of AMEX and Discover might be a concern for some. Mind you, I can’t recall the last time a patient tried to pay for a session with AMEX.

I’ll  update this blog entry once I start to make some “sales” with the unit, and report back on its actual usefulness.

Dear Technology Section Editor: Ten ways you know your tech journalists should be switched from covering Apple Inc. to say, Microsoft or RIM

Dear Technology Section Editor ,
Mainstream Media Publication,
Anytown, Anywhere

Dear Sir/Madam,

After many years of observing your publication in operation and as it attempts to make the transition to a digital news flow, may I offer the following reasons why some of your syndicated, featured, or freelance writers, be they journalists or bloggers or members of the kommentariat at large, may cause you to shift their fields of interest. Or:

Ten ways you know your tech journalists should be switched from covering Apple Inc. to say, Microsoft or RIM:

1. They refer to any success Apple enjoys as being due to its legions of “iSheep”, “fanbois” or cult believers who will indiscriminantly buy anything Apple due to Apple’s vast marketing budget and prowess. They will perhaps give a very brief mention to design and production qualities, but keep the focus on slavish followers.

2. They damn Apple for not having the courage to enter the enterprise market and compete head to head with Microsoft, thus revealing they haven’t seen or heard Steve Jobs’ metaphors of trucks and cars, and a post-PC world, nor do they understand the term “flight to the bottom”.

3. They rabbit on about “market share” and how low is Apple’s with respect to the desktop OS, while conveniently ignoring Apple’s quarterly profits, growth and customer satisfaction surveys. Oh, and its market share with respect to the iOS-powered devices.

4. They hold up examples of failed Apple products as to why Apple might fail with its next rumoured product… “remember the Pippin, the Newton, The Cube? See, Apple doesn’t get it right always….”

5. They admonish Apple for releasing or spreading rumours there will be a product “soon” but one which Steve Jobs said Apple would never do. This is used  as an example of Apple’s lack of trustworthiness, but bald-faced lying. iPod Video 5th gen., anyone?

6. They report on how worried Apple should be because they really believe RIM is about to turn the corner and blow the tech world out of the water with the next Blackberry with its new OS. Or Microsoft will do it with Windows 8, or Nokia will… you get the picture.

7. They do “exclusive” product review “showdowns” between vapourware products no one has been able to put side by side e.g. “Who will win? We compare Microsoft’s Surface RT versus Apple’s iPad 7 inch.”

8. In predicting Apple’s future, they can’t help themselves from referring to Microsoft “saving” Apple from oblivion at the time of Steve Jobs’ return in 1997, with an investment of $150 million in non-voting stock, thus perpetuating demonstrably untrue folklore.

9. They include current quotes from Steve Wozniak about contemporary Apple issues like design, functionality or competitiveness, things he would be best to leave alone for oh…  the past 20 years, and the next 20 to come.

10. They continually present you with articles about Apple which are lists of ten things Apple could do differently, should be doing, are not doing, are doing worse than anyone else, etc., etc. And they spread all ten over 5 pages to demonstrate how they are truly clickwhores, which badly reflects on your publication.

These are my ten. Dear Reader, I’m sure I’ve missed a few… can you assist with your own, and assist Dear Editor out of this dilemma?

Aside

I took a recent opportunity to drop into my nearest Apple store at Chadstone, a major shopping centre in southeastern Melbourne. It was the first Apple store to open in Melbourne and even at 11am midweek it was buzzing with … Continue reading

Pilots, presentation skills and preparation: The crash of Air France 447 into the Atlantic – The official French investigative report shows what pilot training and presentation skills have in common

If you’ve attended a workshop or seminar of mine, whether about presentation skills or technology or health, you’ll know I sooner or later introduce something about commercial aviation.

I have a passion for this, and partly earn my living from working with patients who suffer fear of flying, which affects a significant number of people, and cuts across profession, gender, intelligence and age amongst notable variables.

Above, you will see the cover of a just published technical report into the causes of the total loss of an Air France Airbus A330 a little over three years ago, while making its way from Rio De Janeiro to Paris. There were no survivors when the aircraft was lost over the Atlantic having entered a quite severe weather pattern.

Very modern and ultra-reliable aircraft like the A330 don’t just “fall out of the sky”, and its mysterious loss was compounded by the difficulty of locating the tell-tale cockpit voice recorder (CVR) and the “black box” which records the total flight experience with respect to the aircraft’s performance. These two devices when recovered usually enable investigators to piece together likely causative factors, together with recovery of as many aircraft parts (and human parts for that matter) in order to put together a plausible story.

Sometimes, mechanical failure is the total reason for catastrophic failures. But it is rare when there is no human involvement in such failures, whether it be on the flight deck, in a radar facility, in an engineering maintenance facility, in the original aircraft supplier’s building facility, including all the sub-contractors supplying parts, or an airline’s navigation and flight planning department, all of whom can contribute to the ultimate loss of the aircraft.

Each of these involves humans, and so the field of Human Factors is an important one in both the prevention of incidents, training of personnel, and helping to explain when all seems to fail, as it did in Air France 447 in 2009. Total hull losses of modern aircraft are very rare when pitched against the total number of flights undertaken each year. Indeed, as I show my patients on my iPad (projected onto my wall in a 6ft x 6ft picture via an AppleTV), there are thousands of aircraft in operation at any one time, 24/7. The app I use is FlightRadar24 ($2.99) which shows traffic, airport info., aircrafts routes, and various aircraft parameters in real time. You can see what it looks like below:

Notice in the very bottom right corner it says: “Showing 72 of 2063″.

This is because the app has detected 2063 flights worldwide, and this is at 3:30pm AEST, which is early morning in Europe. I usually say to my patients that at any time, there are on average 7000 commercial aircraft flying, going from and to departure and destination points at any one point in time. Essentially commercial aviation is the safest form of mass transport, after elevators and escalators.

For some patients, this is comforting; for others it’s not where the action is. But when events like AF447 occurs, everyone in commercial aviation sits up and pays attention, especially airlines which operate the same aircraft type. It’s an anxious time, especially when it’s the first total loss of an aircraft type, for fear some design fault or build issue has finally shown its ugly face, and potentially means the entire fleet of such aircraft across all airlines needs to be grounded.

I recall working with Qantas pilots in Sydney in the months after AF447, and later visiting their A330 simulators, where I learnt the world’s airlines including QANTAS were attempting to simulate the known events of the Air France loss, to see the potential contribution of pilot versus aircraft systems. Here’s me at the simulation centre near Sydney International airport:

This was about a year after the loss, and only speculations were being entertained as no recovery of information systems had occurred.

Ultimately, using very advanced and expensive equipment, recovery of parts and telltale recorders miles beneath the Atlantic surface occurred, and investigators began to meticulously piece together the contributing events to AF447′s final moments.

I’ve downloaded the French investigators’ (BAE) report, and it is a very detailed, technical report which owners of A330s will be poring over this weekend.

One of the regular aviation blog sites (Flightblogger) I read captured my attention with its current entry, reporting on the investigative outcome:

Two short paragraphs of the Air France AF447 investigation report offer an (sic) curious insight into the brain’s response to aural alarm signals – and might go some way to explain not just the crew’s failure to recognise the A330′s stall but why terrain-warning systems sometimes seem to bark at pilots to ‘pull up’ in vain.

Stall warnings on the ill-fated Airbus sounded continuously for 54 seconds. But the inquiry report, sourcing seven different research papers, states that aural warnings demand the use of cognitive resources already engaged during periods of high workload.

“The ability to turn one’s attention to this [aural] information is very wasteful,” the analysis says, adding that the rarity – and even “aggressive nature” – of such warnings might lead to their being ignored.

Studies on visual-auditory conflict, it states, show a “natural tendency” to favour visual over auditory perception when information acquired by both senses appears to be contradictory.

“Piloting, calling heavily on visual activity, could lead pilots to a type of auditory insensitivity to the appearance of aural warnings that are rare and in contradiction with cockpit information,” the analysis adds. Visual-auditory conflict during heavy workload translates into “attention selectivity” which accepts visual information but disregards critical aural warnings.

Those of you who have been to a Presentation Magic workshop will acknowledge almost instantly why this sub-section leapt off the page at me.

In the course of the workshop, attendees learn about the multimedia theory of persuasive presenting, using research from the field of affective neuroscience to promote this understanding.

It follows a model of Don Norman, formerly an Apple Fellow in Apple’s early days, a psychologist and engineer now part of the Neilson-Norman group, who speaks of our emotional relationships with technology.

He reminds us that we have at least three ways of interacting with and understanding the world outside of ourselves. Here is the final slide I use, having built it up discussing in turn each of the three elements you see below:

It is Norman’s plea to industrial and software designers (link to his 2003 TED talk) to take all three into account when designing everyday things for humans to use. Those technologies that seem to attend to these elements become indispensable and beloved by their owners, such as the iPhone and iPad.

When we drop down a level from thinking and planning – a top of the brain phenomenon, literally – we use our senses to make sense of the world. For humans, the sense we primarily use is visual, and between 40% and 60% of brain real estate is devoted to processing visual cues. Think of all the things we do with vision. We detect:

1. Size and difference in size between objects

2. Distance – is one object further away or closer than another

3. Speed – how fast is an object travelling, a combination of 1. and 2. above

4. Colour

5. Motion – coming closer, or moving away from us. In aviation, this is helped by colour because a silouhetted aircraft can fool us in terms of its direction. So the left (port) wing tip has a red light and the right or starboard has a green light, remembered by the mnemonic, “There is no red port left.” 

6. Transparency, or we can see the spatial orientation of objects behind or in front of each other.

7. Texture – our eyes pick up edges, smooth areas, folds, etc., and our brains can assign meaning to these elements in a haptic fashion, meaning we can assume what the object will feel like when we run our hands over it.

8. Sameness or likeness, such as with faces. There is a region of the brain, the fusiform gyrus, whose task it is to recognise faces. See neursoscientist Vilayanur Ramachandran’s fascinating TED talk for what happens when this area is damaged.

9. Balance – our visual system works intimately with our vestibular system so we know what’s up or down, or where we are in space at any one moment. Disagreements between the two senses, which is what happens when you’re momentarily weightless – rollercoaster, fast moving elevator, sitting in the back seat of a car with limited vision, on a boat in heavy swells – will usually have you feel very uncomfortable and nauseous.

Our other senses – hearing, taste, touch, and smell are all important too – but not at the level of the visual sense. On the other hand, in terms of priorities, your dog makes sense of its world in this order: smell, hearing, vision.

They have nostrils which smell in stereo so they can detect location of a smell in very small amounts. In working dogs, their outer ears, the pinnae, can independently swivel to act as funnels to give extra location detection too.

If you go back to the Air France investigative report, it confirms what I’ve been teaching in Presentation Magic talks: give priority to the visual display of information in a timely manner, building up a complex story so as not to overload the viewer, and keep words on the slide to a useful minimum. Audiences don’t just read words (more quickly than you can physically say them) but they sub-vocalise them so they “hear” the words. This can put their automatic actions in competition with the visual sense, and a mixed or diluted message is perceived.

Here’s what the Air France report said (p.105):

In addition, studies on the visual-auditory conflict show a natural tendency to favour visual to auditory perception when information that is contradictory and conflicting, or seen as such, of both senses is presented [4, 5, and 6]. Piloting, calling heavily on visual activity, could lead pilots to a type of auditory insensitivity to the appearance of aural warnings that are rare and in contradiction with cockpit information. A recent study in electrophysiology on a piloting task seems to confirm that the appearance of such visual-auditory conflicts in a heavy workload situation translates into an attention selectivity mechanism that favours visual information and leads to disregarding critical aural warnings [7].

If we generalise this to presentations – or if only the pilots and their trainers had attended some presentation training which featured sections on affective neuroscience – it reminds us once more to stop piling words on slides, or too many pictures for that matter, because we unwittingly ask our audiences to engage in cognitive overload. A narrative flow of ideas, using both spoken word and images consistent with those words, minimise overload and allow for greater information management abilities.

In aviation, that means you stay on task managing what’s called “situational awareness”, while in presentations it means your audience stays engaged, curious and likely to eventually “connect the dots” in a meaningful way.

Personal connection

I first learnt of the primacy of human factors in commercial aviation following the total loss of an Air New Zealand DC-10 on the Antarctic plateau, when in 1979 this most sophisticated aircraft for its day crashed into a dormant volcano.

This despite the presence of a very experienced crew and commentators on board with significant experience of the region.

This total loss has proved significant in many ways. The New Zealand Royal Commission, led by Justice Mahon became a model for such investigations. The initial findings by the nations’s Chief Investigator, with his experience limited to lighter aircraft, and which placed the blame principally on the flight crew, were overturned in the Royal Commission, which (to make a complex story rather simple) found the correction of a long term navigation error itself to be an error, placing the aircraft on a direct path to the 16,000 foot mountain, covered in snow.

(Aside – some have held Mahon’s investigation in high regard as a worldwide turning point in hull loss investigations including human factors. The Erebus disaster also shifted the field of traumatology in rescue workers, looking at how such workers can be helped to recover from the awful sights and smells they witnessed. The key psychologist who investigated this is New Zealander Tony Taylor.)

Unaware of their situation, which the pilots likely believed was 20 miles from the mountain as per their briefing and charts, the aircraft headed down its plotted course. The trained observers looking out the flight deck windows did not see anything out of the ordinary, an example of confirmatory bias: we see  what we expect to see…

But two questions ought to leap out at you if you do not know the story of this crash on Mt. Erebus in 1979.

1. Why didn’t the pilots see the mountain?

2. Why didn’t the radar warn them?

To answer 1., again rather simply, it appears a polar visual event called White Out was present at the time, creating an illusion of cloud ahead and obscuring the mountain. Unless they knew a 16,000 foot mountain was dead ahead, the flight crew would have been deceived by this polar optical illusion that all was safe, and they remained 20 miles away from a direct line to the mountain. Again, they saw what they expected to see. This is because our eyes are merely data detectors. The data is sorted into useful information in our brains, where it is compared to known past events, and sense made of it.

The Royal Commission called numerous experts to give evidence, but the evidence on white out was given by Ross Day, who was my psychology professor in my undergraduate days. He was an experimental psychologist with an interest in perceptual illusions, and his evidence was convincing. When Justice Mahon visited the crash site on the one year anniversary of the incident, he serendipitously the white out phenomenon onboard a Hercules aircraft, confirming the illusion as discussed by Professor Day. In 1974, when I was Professor Day’s first year student participating in his lectures and experiments, I had no idea what he was teaching me – dry experimental science – it would one day became a subset of what I would teach others in Presentation Magic workshops.

To answer 2., one needs to know the Bendix weather radar on board the DC-10 had two “mapping” modes. One, with the nose-located radar aimed downwards, scans land terrain for features. At the 6000 foot cruising altitude of the DC-10 over Antarctica, it would likely instead have been set to locate weather activity directly ahead, looking for water droplets indicating rain and thunderstorms, something to be avoided for the comfort of passengers.

So why didn’t the weather radar detect the snow on Mt. Erebus? Because the density of the snow would have absorbed the radar signals, meaning it was a dry location compared to the individual moving particles of water in rain, hail or falling snow. Mt. Erebus would not have been perceived ahead unless the flight crew knew to look for it directly in front of them. Eventually, as the aircraft approached the mountain at significant speed, another set of radar instruments detected low ground clearance, and an automated voice called out “Pull up! Pull up!”. (See the section from the French BEA report, above).

From the recovery teams’ information, the crew responded as per their training (to judge from the full power “go around” settings discovered), but to no avail.

With aircraft becoming more and more automated, the tasks of flight crew continue to change, and the more important human factors become in terms of human conditions such as attention, engagement, activation, and rehearsal. These bear an uncanny resemblance to the skills needed if presenters are to conduct presentations which are engaging and make a difference in their audience’s lives.