Category Archives: Presentation Skills

Think including a TED talk video can enhance your Powerpoint or Keynote presentation? Think again and think like a magician

Last month, June 2014, I was part of a nationwide travelling convention intended to bring high school teachers up to date with the field of Positive Psychology and what it can offer students.

This year its organisers wanted to pay particular attention to the place of Technologies in mental health, and so I was tapped to offer a series of talks as well as presentation skills workshops.

The talks were part of a seminar featuring how to best understand how current and imminent technologies have a role to play in mental health in schools. The presentation skills effort was a one hour talk, showcasing the highlights of my half day and longer workshops.

All in all, there were about a dozen speakers, comprised of authors, psychologists, researchers and technologists including those from the Australian arms of Microsoft and Google, who visited the cities of Brisbane, Perth, Melbourne and Sydney.

The arrangement, as told to me by the organisers, was that each city would receive the same presentations. On the surface, that sounds ideal and easy: the same talk four times. But as it turns out for a few of the presenters, including myself, this wasn’t ideal and in fact we gave variations for all of our presentations. It was an iterative process, learning from each presentation what worked best and which slides and ideas appealed to the audience.

By the fourth conference I felt I had “honed” my presentations and delivered the “biggest bang for the buck”; that is, in the time I had these were my most impactful presentations.

During each of the conferences, conducted over two days including large auditoriums and break out rooms for smaller concurrent workshops, I was able to attend as an audience member and watch others in action.

For each conference, there were times when all the attendees (400+) would gather in one large auditorium to hear the speakers, including me on technologies.

What I, and the organisers, found interesting were those highly paid professional speakers who gave the same presentation each time. I was perhaps the least known to the audience of all the presenters and likely the least financially compensated, so I had to prove myself and win over the audiences with my content and presentation style. Which is why I welcomed the opportunity to present and improve each time.

By the fourth conference, three weeks after we had started, the organisers appeared a little frustrated with the “sameness” of the highly paid speakers. Perhaps they had become insensitive to the content after so many repetitions, or perhaps they became more critical of the content itself and the delivery style. Perhaps they had become more objectively reflective of the presentations without the anxiety of how the conferences were going over. (By the fourth, the series was considered both a financial and educational success).

I shared with the organisers my own sense of certain presenters “going through the motions”, whereas I had taken on board feedback and my own personal debrief to change my presentations. I was a little surprised when the organisers shared their own sense of disappointment and unmet expectations. Their highly paid speakers had been a drawcard and given the conference series some gravitas. But by the fourth presentation, the presentations had lost their punch and like the Emporer’s Clothes, were revealed for what they were: A collage of ideas, on passable slides, hung together with TED-type videos.

This was brought home to me in one of my presentation skills sessions when a very perceptive audience member, who had witnessed one highly paid speaker address the entire conference and had come away clearly disappointed, asked me about videos in presentations.

Usually, if I’m asked about videos, it’s more to do with issues of copyright, or more mundane aspects such as how to import videos into their Powerpoint stacks. (Thankfully, more recent versions of Powerpoint have made this more Keynote-like, with some built-in editing features in addition).

So, during my last workshop, I was taken aback when the audience member asked if there’s a scenario where you can put too many videos into a presentation. It was in fact the same thought I’d had the same morning witnessing the highly paid speaker I’ve referenced previously.

When asked of her concerns, the audience member seemed somewhat unable to describe quite what it was that was concerning her, which made it difficult to give a good answer. It also made it difficult that the speaker in question was in my audience!

I offered that there are no “rules” one can refer to, such as “no video more than 3 minutes long”, or no more than n videos per 30 minutes of presenting.

But afterwards, it bothered me that with so many TED talks being repurposed, presenters are now becoming lazy, using videos like old-fashioned cue cards or text-heavy slides to convey complex ideas. And this is what the conference organisers had shared with me, without being as specific: that their well-paid speakers were using others’ work to illustrate their ideas, and rather than using one or two very cogent and on-point videos, their presentations were now more than 50% taken up with the work of others.

Now, there is skill needed to locate and then include in one’s talk appropriate video materials. But it’s clear too that there comes a point when audiences see through this, the presenter has lost control of the presentation and instead has become the “host” of a collection of videos, like a version of Australia’s or America’s Funniest Home Videos.

Let’s review for one moment the obvious video failures we see over and over again in conference presentations by presenters who need to up skill their mechanical aptitude, such as:

1. Rather than smoothly transitioning to the slide embedded with a video, they need to drop out of the presentation stack (revealing the remaining 300 slides), locate the video on the desktop or in a folder nested three levels down, and open it in Windows Media Player so we can see the Play and Fast Forward buttons, and how much time remains. If we’re unlucky, they will not know how to have it play fullscreen, so we see a portion of their Windows desktop screen and all their short cuts.

2. The presenter hasn’t tested the audio system so the audience is either blasted or the sound is either mute or too low to hear. Then we watch as they “click, click, click” the volume button (if they can find it). Memo to Mac Users: Make sure you go to System Preferences->Sound->Sound Effects and leave the “Play feedback when volume is changed” unchecked, (below):

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3. Presenters have chosen video of such low resolution that it has to be played the size of a postage stamp lest it pixelate so badly it becomes unwatchable.

4. Being a little smart, they drop out of their presentation, go to the YouTube page they have bookmarked, then wonder why the video isn’t playing (um, you need an internet connection) or if there is a connection it is so poor the video continuously buffers.

5. Not knowing how to edit using video software, they have dumped a half hour video onto a slide, haven’t cued it up, then dragged the slider to “about the right position” telling us what they want us to see is about to start “… about now….”

These are some of the mechanical issues so often seen at conferences.

But what of the conceptual errors in presentations?

The biggest problem as I see it is one amateur joke tellers make: they haven’t properly set up the story, so as to deliver the punchline and grab a laugh.

In the same way, I’ve witnessed presenters simply drop into a video and while it’s playing explain what the audience is viewing and why it’s relevant to their talk. Not just is it splitting audience attention – “what do I listen to – the video or the speaker?” – but it can easily leave the audience in a state of unease and confusion.

In my own experience, I spend time “setting up” the video or at least the point of shifting gears away from having the audience attend to what I’m saying, to what is on display on the screen. This is no different than a stage magician controlling the audience’s attention in order to direct or misdirect them.

So I might say, “One person who seems to understand this principle, is Dr. X. In addition to her writings, last year she presented at Conference Y, and I’d like to show you a little of her presentation. In particular, as you view this, notice….”

I then get the heck away from the screen and stand to the side of the room observing the audience. I always show video full screen, or embed them in a familiar object, such as a TV screen image, as below.

Edison crazy ones

What you see above is a slide from a Keynote 6 stack from my Positive Schools technology presentation. It shows a scene from the “Crazy Ones” Apple advertisement of 1997. I placed the clip, which I finished at Edison portrayed in a still shot, in a portable TV set of the era, to set the scene.

The idea was to introduce the video, and then stop at this point and ask the audience if they recognise any of the people seen, such as Richard Branson, Maria Callas, etc. I then segue into a discussion of Edison and his inventions and how they upset existing industries including energy (gas), and music (Live musicians).

A curious aside: For my Melbourne presentation, I had discovered a wonderful video from an Apple Distinguished Educator called Ray Nashar. I didn’t know it at the time, but after my presentation an audience member had tweeted to Ray that I had used his video in my talk. I then found out he was a local teacher.

Below, is my Keynote slide where I introduce his short video, created entirely in Keynote. I introduced the video by first repurposing some of his slides, placing cropped images of the two gentlemen below on the one slide – they are Ray Kurzweill and Sir Ken Robinson – then going into the video having set up who these featured people were and why was including Ray’s video in my talk.

Kurzweil

As it turned out, this was one of the most requested links I was ask for after my talk, via email or Twitter.

Here’s Ray Nashar video, Education is a Conversation, below, and you’ll see why it was a little effortful to create the combined slide, above:

Videos in presentations must have their own reason for being there

Each presenter will develop their own means by which to introduce videos, but they must have a reason for being included, rather than simply fill time or make the presenter’s job easier.

Some presentation trainers might quote you ratios or percentages of video to overall presentation, but I can locate no empirical evidence to show what is best for any given audience or subject.

The overarching principle – ALWAYS – is that you, the presenter, remain in charge of the presentation, even if you’re showing videos of people of great celebrity or fame. They become YOUR support acts, and your audience will want to come to appreciate your wise and clever selection of brief clips which best illustrate your ideas, in addition to what you say, what you ask, what other graphics or text you use, and what you ask the audience to do, implicitly or explicitly.

Just like a magician with his or her props, which help to tell a story for which there is a surprise punchline, your video selection helps your audience stay engaged, reinforces your message, and helps you remain authentic and authoritative about your presentation subject.

As with your slides, they are not your presentation, but supplementary elements. Carefully chosen, embedded without showing how the magic is done (i.e., dropping out of your presentation to enter Window Media Player etc.) and of decent resolution and sound quality, your included videos can take a humble presentation and turn it into something special, making you a special presenter.

Don’t give away your power of engagement by having the videos tell all your story, but have them as your support act, assistants or props where the audience attention leaves and comes back to you on your command.

 

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Why Academic conferences need to change, and why Powerpoint is a dead technology walking

I’ve been travelling around Australia giving workshops to teachers about presentation skills as well as technologies and mental health. Few teachers have ever heard of Apple’s Keynote presentation software, as I discovered when many came up to me after my presentations to ask how I did what I did – the why was pretty obvious!

I’ve also in the meantime been asked to become part of my professional society’s organising committee for its 50th anniversary conference in Queensland in 2015. I was part of the organising conference for its 25th anniversary where I was much involved in both the social program as well as the media coverage.

I think this time around my involvement will be concerned with social media, something that didn’t exist as we know it now all those years ago.

So with this in mind, I was delighted to see in my Zite feed today a blog post from a professor of Sociology, Steven Fuller, now at Warrick University in the UK.

Here is its title, and link:

Six principles for organising academic conferences in the 21st century

When I read the blog entry, I tweeted, “Halleluya, Brother”, so happy was I to see someone who also wished changes for academic conferences.

You can read the bulk of them at Fuller’s blog, but let me highlight (with the author’s permission) his first thee principles for presenters:

1. A conference is a distinct channel – perhaps even genre – of academic communication. It is not a watered-down or zombie version of the academic print culture. It requires its own ‘peer review’ standards that do not simply trade on the conventions of academic writing. Thus, instead of abstracts, prospective presenters should send video clips of 1-3 minutes that convey what will be said and how it will be said.

2. Presenters should be strongly discouraged from reading their presentations. More generally, presenters should be forced to make a special case for presenting material that is already available in print. The norm for conference presentations should be new material – unless a presenter hails from a field with which conference members are unlikely to be familiar.

3. Presentations heavily reliant on Powerpoint should be gathered thematically into what are essentially high-tech poster sessions rather than be given stand-alone speaker slots. This may mean that a larger percentage of the space in the conference facility is given over to such sessions. Indeed, organizers may wish to consider that the explicitness of many Powerpoint presentations render the human presenter redundant. Thus, interested conference goers may simply be directed to a computer terminal where all the Powerpoint-based presentations are loaded, perhaps with recorded voice-overs from the absent presenters.

I like these sentiments – a lot!

Fuller clearly understands that academic conferences need to change, and how presenters are selected and expected to present is different from that which pervades conferences now, based almost exclusively on the same principles as for paper publications.

He recognises that conferences are not the place for the regurgitation of printed articles, but are a meeting place of ideas, and where presentations to large groups need to be exceptional.

Along the same lines, today I also continued to read an eBook by Clive Thompson, called Smarter than you think: How Technology is changing our minds for the better.

It neatly follows my lectures to teachers this past month where I have described the history of moral panics down the centuries when new technologies have been introduced. Whether it be the loss of jobs or whole industries, our brains are changing, “knowledge is power” struggles, or issues of privacy, how we change technology and how technology changes us is an important ongoing discussion we need to be having.

Certainly, technologies like Powerpoint and Keynote and Prezi are changing how we distribute knowledge, and readers of this blog will be aware of my beliefs that it’s not all positive, especially in the case of Powerpoint. While many still follow the meme that Powerpoint is merely a tool badly used by too many, I fall into the camp that it is a very poor tool to begin with for knowledge distribution, especially in an age which is demanding far more audio-visual literacy, as Thompson points out.

A few choice quotes from the book:

thompson ppt

and

tompsonppt2

I don’t know that I need to place to much context around these quotes about Powerpoint – the astute reader will get the picture. It’s one of the things I have been banging on about consistently in my presentation magic workshops for those who attend: that the world of knowledge transfer, sharing and engagement is undergoing a radical shift and the usual means – i.e., traditional and socially normed – will no longer cut it as the 21st Century progresses.

Using software merely as an advanced overhead projector system – for which Powerpoint was originally developed for the Macintosh in the mid-1980s is a dead technology walking, no matter how you spruce it up, as we’re about to see when the next version for Windows is released soon.

The next generation of learners, employing their iPads in school, will be using Keynote or equivalents available on the iPad since 2010, with Powerpoint on the iPad mainly used by those currently in industry compelled to use the desktop version and needing some sort of tablet parity mobility.

But may I suggest, a whole generation of young people will never use Powerpoint. Kind of makes a mockery of all the educational administrators all those years ago who insisted their schools standardise on Microsoft products like Word and Powerpoint because “that’s what the kids will be using when they enter the workforce in ten years”.

Yeah, right!

 

 

 

 

The moment I lost my cool presenting on Keynote at Macworld this year (and why)

Many who attend my Presentation Magic workshops are often in for a surprise. Some come along hoping to learn more about the mechanics of Keynote or Powerpoint; some to overcome their performance anxiety, and others because they’ve been before and want to know what new goodies I may have to share in an updated workshop.

In truth, I cover a lot of these bases, except the one about the mechanics of Powerpoint, but then again there is no shortage of coaches for getting better at working through all that Powerpoint has to offer.

But as I frequently mention, all that sage Powerpoint advice hasn’t improved the “presentationsphere”, especially in the worlds of science, medicine, engineering and the law.

No, what attendees get is a day of reasoning about why it’s important to change the way we present, to understand to whom we’re presenting, how to best take our complex messages and make them accessible and memorable, and then see first hand how I think through all of the above, with examples I have constructed, or in the case of others’ presentations, deconstructed.

This year, I returned to Macworld/iWorld after a year’s absence to show how my presentations have been affected by the introduction of Keynote 6 on the desktop.

I drew about 50 to the all day workshop, and SRO to the 45 minute quick look I gave a few days later.

It was at the Quick Look session that I momentarily lost my cool. In truth, I tried to pack too much into a brief session, including how to use Keynote with Green Screen or Chroma Key effects, much like you see weather presenters on the TV news.

I wanted to show how understanding where the presentation landscape was moving – to a much more interactive and less linear style – would drive the future use of Keynote, and change how its users thought about presentations in general.

So I was feeling somewhat under the pump, as the saying goes, juggling a variety of Keynote stacks, so I could move swiftly between ideas.

Things did not start well when I played a game of Keynote-based Family Feud, selecting two member so of the audience to guess the top answers to the question,

What are the best new features in Keynote6?

The intention was to use the Keynote 6-based hyperlinked stack of slides to highlight some of its improvements. This is based on an old stack going back to Keynote 3 or so, when hyperlinking was introduced to Keynote. It’s a way to have fun, and show the power of such a feature to “move around” a slide deck with a live audience and bring more engagement to the presentation.

To do it, I use my iPad to mirror the projector data display, and by pressing on its screen, can either produce a “buzz – you’re wrong” sound, or a “bing – you’re correct” sound, with which a numbered panel “cubes” around to reveal the correct answer and how many votes it got.

Unfortunately, the two competitors I chose were not sufficiently familiar with the possible answers, that I had to return them to the audience and turn it into an audience-wide activity. We got to all fiver answers in the end, and I was able to show some of the features. But it was also clear to me that for many in the audience, the switch to Keynote 6 from Keynote 5 was not the Little Shop of Horrors it had been for power users hungry for an update after almost five years.

Indeed, I would hazard a guess that for many, Keynote 6 and its equivalent on the iOS, was their first experience at Apple’s efforts on the presentation front.

This led me to the next part of my brief talk, and that was the justification for why it’s important to understand and use the best tools available to get across complex messages. As in previous workshops, I showed a variety of scenarios where presentations were being employed in unexpected scenarios, such as cruise ship lectures, sermons and of course MOOCS, the online training courses which have traditional universities quaking.

But I also wanted to say that in the world of science, those who endorse the scientific method, with their publications appearing in scholarly journals written in an academic style – devoid of self-reference and emotion – are coming up against opposing camps who do not have to hold to the same level of peer review,  scientific endeavour, and who are well-funded.

I had in mind a video to show, one which I have used on various occasions, featuring the television performer, Jenny McCarthy, below, speaking on ABC television about dietary treatments for autism. I wanted to hold her up as a poster child for whom television wishes more of, because she brings “easy on the eye and ear” charm, even though her message(s) are often contradicted by the published data in scholarly journals. In the ABC TV news item, only very brief mention is made of a journal editorial in Pediatrics, the bulk of the time going to McCarthy’s personal experiences, which are contradicted by Pediatrics.

Voila_Capture2014-05-05_11-27-18_pm

Now, almost everything I say in my workshops has been rehearsed and matched to the slides I show. When I go off-script, I usually render the screen black (the B key on your keyboard or a button on your remote) and have a discussion with the audience.

But in preparing to discuss why presenters need to upskill, and with my arousal levels already high with wanting to get through all material I had prepared (which needed a very tight adherence to allotted times), when it came to my introducing the science vs. anecdotal evidence argument (one characterised by Jenny McCarthy’s interview), I blurted out a phrase which I had thought about in preparations, but had decided was too emotional to actually mention.

What I said was,

“There are Barbarians at the Gate”.

 This a two-part reference to firstly, a book and movie of the same name, the story of the leveraged buyout of the R.J. Nabsico company. It stars my favourite Barbariansatthegate-bookactor, James Garner, in a central role as his character orchestrates the aggressive buyout from Nabisco’s shareholders.

The whole movie is available to watch (it being a Made for TV HBO special) on YouTube here:

Barbarians at the Gate

My use of this film title really is idiosyncratic. My thinking was to use the word “Barbarian” in the way many ancient societies had used it to denote those who did not belong to the mainstream society, whose values were uneducated and callous, and who had a disregard to seeking a society’s higher values and ethics.

The term itself has an incredibly rich history as a reading of Wikipedia will show.

…”at the Gate” is a reference to an imminent takeover. It’s my personal reference to the many threats to the pursuit of evidence as orthodox science best offers, compared to anecdotal evidence, folk lore, and that derived from politics, religious belief and the seeking of power.

It was my emotional recognition that contemporary science is losing the battle for the public mindset in such important endeavours as climate change, vaccination, evolution, and evidence-based health care, such as some US states’ refusal to fluoridate their water supplies.  Some would include gun control efforts in health care too.

One of the ways it’s losing that battle is the across-the-board poor presentation skills scientists display as they present to themselves, and seem to have very little idea of how to present complex ideas to the general public.

It’s a lament I continue to mention in my own promotional materials for conference workshops were I say that presenters are expected to describe their research conforming to an evidence-base but usually present to their audiences with a distinctly non-evidence based means, the so-called Death by Powerpoint.

It’s a really serious challenge for scientists who hold themselves to a higher level of evidence, who couch their findings not in certainties but in probabilities, and whose language is replete with unemphatic suggestion. Non-scientists in contrast ignore such niceties and speak publicly far more often in certainties, hyperbole, and misleading statistics. They capitalise on the general public’s poor understanding of science, and its methods.

Others have previously joined the chorus, such as Richard Somerville, a scientist at UCSD, and science communicator, Susan Joy Hassel. Writing in Physics Today, October 2011 (PDF), they declare

It is urgent that climate scientists improve the ways they convey their findings to a poorly informed and often indifferent public. 

They set out a number of hypothesis for this declaration as well as ways the indifference of the public can be overcome, especially how science uses language, as seen in this diagram below:

Voila_Capture2014-05-05_08-40-02_pm

[ASIDE: Thus, I'm certainly not alone in recognising this gap between how science publicly presents itself, and how scientists think when they're off the record. It's why attending conferences is so important for professional development because it's at lunch, or over coffee, or in a low-key networking event that leading scientists will speak more about their hypotheses and opinions - educated ones - and where one can learn so much. As a private practitioner in psychology, I try and abide by the evidence my betters in research provide, but it's usually  years behind what I'm discovering from my patients.

So while I allow the research-based evidence to guide my practice, thirty years of working with thousands of patients is not to be sneezed at, especially given the research can't be descriptive of all the permutations and combinations of patient presentations (symptom description) I've seen over the years. As one of my supervisors once remarked, therapists learn the most from their patients, then the supervision of their work with patients, then from workshops and other professional development, and least from the first degrees. Professional knowledge "turns over" so fast one might have to start learning facts again as soon as one's degree course is completed!  END OF ASIDE]

There are very few scientists who know now to work the media, understand its games, and respond accurately yet firmly to journalist questions. It’s as if they’re always fearful their Head of Department is watching or the Fellows committee of their professional society is tut-tutting over some effort to explain complex phenomena in lay terms.

So we have few science media stars, or conversely, the few that exist are trotted out like the Usual Suspects such that in time their important message is lost through sheer familiarity.

What this means is that science and its practitioners must deepen the reservoir of talent who can reach out to the public with understandable and actionable message delivery. They must enrich themselves with stories the public can understand, rather than the story telling implicit in writing research-based publication: Introduction, Subjects, Method, Results, Discussion, References.

They must help the public understand in meaningful, visually elegant ways statistical concepts, probability theory, uncertainty, and confidence limits. So rather than being persuaded that 95% is a high level of confidence in one’s hypotheses, only to have an opponent say “but you’re not 100% sure, are you?”, scientists should offer up an understandable metaphor to throw back at their conservative interviewers:

“If you knew an area you wished to cross was 95% covered with land mines, leaving a random 5% free, would you take the risk of crossing; or, if you wished to swim across a river but knew that of the 100 people who tried before you only 5 got across with the rest being taken by crocodiles would you take the risk? Well, that’s how certain we are of…”

Concluding remarks:

All this means the modern skill set of scientists, at a time when conservative governments such as we have here in Australia are diluting the role of science in society, must encompass more than lab-based endeavours. It means starting with giving better presentations to themselves and the community, and seeing presentation skills as an implicit component of being a professional scientist.

Those in the sciences who dismiss these endeavours as not core to scientific endeavours might sooner or later find themselves without funds to carry out applied research, much less basic research.

To invoke another movie, All the President’s Men, scientists would do well to heed the words of Deep Throat to Bob Woodward: “Follow the money” to see how science is currently confronting barbarians who wish nothing more than to dismiss science’s values, methods and endeavours as an intrusion into their “entitlements” to carry on, business as usual.

And the Apple love for Keynote and its users keeps coming…

Just arrived in Sydney to be greeted by some positive comments about yesterday’s post about Keynote’s improved presenter display.

While onboard UA839 for the 14 hour flight, I cracked open my MacBook Air with Mavericks 10.9.2 to play with some movies with transparencies I want to use for upcoming training workshops in Canberra.

In a previous post last year lamenting the lost features which didn’t make the transition to Keynote 6.0, I mentioned alpha channel movies which appeared with their black, rather than transparent backgrounds.

But onboard, it now seems this challenge has been solved and my dozens of professional alpha channel movies are now useable again.

Here is the official Apple Support notification:

20140403-080829.jpgThis is all good news for Keynote users, and it appears we will be seeing a closer integration between iOS devices and Keynote on the Mac, such that you will have much better control of your slideshow, plus the ability to annotate slides on the fly.

We saw this with the release of Powerpoint for iPad last week, and the ability to draw directly on your slides will be a major opportunity to stay connected with a live audience and continue the shift away from the plague of linearity which creates passivity, not engagement, in your audience.

There remain a few deficiencies which I confronted in my presentations at Macworld:

1. MIA is Comments using Post-it notes acting as reminders on slides, e.g. for movies that start as black screens; multiple hotlinks on a slide, will hopefully appear in a further upgrade.

2. Linking to other slidestacks is still not possible. This is useful to create relatively seamless moving between stacks, and is another way to break the linearity of presenting. This way you can have multiple modules open for say, an all day presentation, and move to a module as the audience need arises.

3.  The Presenter display remains fixed, without the ability to resize current and preview slides and builds. Some presenters prefer their current display to be much bigger; others like me, prefer the preview slide to be larger, so – like a drive past a billboard – one can quickly glance at the screen to recall the next part of the presentation story.

4. Smart builds – I think these are dead and buried. Too hard to use well, the Keynote team acknowledged as much to me when I met with them a few years ago, and they expressed disappointment that something unique to Keynote would not make the next update – at least that’s what I gleaned, rather than being told directly. (It helps to be a psychologist).

So, much like Final Cut Pro X users, we are discovering that those early lamentations might be short-lived and it’s worth the brief pain to master Keynote 6, even if it means redoing our Keynote 5 slides, and in some cases starting from scratch.

After all, those who started with Keynote 1.0 in 2003 knew we were starting afresh, and even without all of Powerpoint’s then bells and whistles, our use of Keynote would easily set us apart from the 99% of presenters at conferences and workshops.

Aside

On April 1, 2014 – just a few days after I had presented on Keynote 6 at Macworld in San Francisco – Apple produced significant updates for its three versions of Keynote – MacOS, iOS and iCloud. In addition to … Continue reading

Advice for scientists who present: In this second blog entry, I look at a better use of charts and graphs, especially the use of Keynote’s MagicMove transition (with a special reference to Steve Jobs use of graphs)

In a previous post, I began an excursion into how science presenters can be easily and unwittingly seduced into giving very poor presentations by dint of their training and facilitation of their professional association’s publication standards.

It was left with a complex diagram I often use in my workshops about IT where I try to persuade late adopter colleagues to review their relationships with technology and give thought to how best to bring themselves up to date (hint: buy an iPad).

The diagram was designed in 2008 by Nick Felton at the request of two New York Times op-ed writers, W. Michael Cox and Richard Alm, and his complex graph was then repurposed by Apple pundit, Horace Dediu, in 2012.

The link to the original NYT article is here, and the Dediu link here.

I want you to see in part how I use this diagram, employ Keynote in doing so in my workshops, and give you an idea of how I discuss it via my voiceover. It will begin a discourse on charts and graphs, one of the essential tools for scientists which can either make their presentations clear and engaging, or become utter turnoffs in their obfuscation. The video is 5 minutes long. I’ll wait…

What I wanted you to see is that it is possible to take a complex diagram rich with information, and interact with it to better engage your audience. And to combine another’s analysis of the same data but a different purpose using some of Keynote’s most useful elements – Magic Move – to make a segue between the two.

This leads to:

Unwitting mistake #6: Poor use of data-rich charts and graphs

Let me say at the outset that I have a rule of thumb that I apply to graphical portrayal of data:

Use these rich sources of presentation persuasiveness wisely. They are not things you show because science demands it, but because they serve a purpose. Because of the latter, you owe it to your audience to help them understand what you are trying to convey showing your graphs and charts.

There is a corollary to this rule of thumb, and it relates to a point I made in my previous blog entry about audiences varying between having superficial subject knowledge through to the profound. The corollary is this:

The less your audience knows your subject or is unfamiliar with the use of graphs and charts, the more you need to gently step through your graph, building up each component in a coherent story telling. The addendum to this applies the same narrative to hostile or skeptical audiences.

Let me illustrate with one of the greatest expositions of graphs as story telling in recent public memory. It starts with Steve Jobs introducing the original iPhone at Macworld in January, 2007. One where he embarks on a persuasive story of why the iPhone was created, and why it has a chance of succeeding despite various pundits and competitors saying its market was “mature” (unchangeable) and the iPhone was too expensive.

We start here with a screenshot, below, from Jobs’ iPhone keynote. If you have the entire 2007 keynote (available on iTunes or YouTube), it starts about 30 mins in. Jobs has just been discussing the properties of the current (2007) crop of “so-called” Smartphones, and wants us to know the iPhone has a place in the universe. He claims it’s because the current crop are neither that smart nor, in particular, easy to use. In other words, the current mature telco industry is saying, “You can have smart, you can have easy, but you can’t have both. We don’t know (or care) how to do that”.

For Apple, that is an industry worth challenging because the status quo has been accepted as unchangeable (A little like the science presentation scene, no?).

Jobs starts us on his journey of challenge – his narrative of why the iPhone is the right risk for Apple to take – with this simplest of graphs:

Voila_Capture2014-03-12_03-55-43_pmJobs “cubes” this graph in, and then says,

“If you make a Business School 101 graph of a smart axis (Y) and an easy to use (X) axis….”

That gets an audience laugh perhaps because of Jobs’ use of a really simple graph together with his “I’m-almost-embarrassed-to-say-it” expression of, “Business School 101″. What Jobs is about to do is school the telco industry using the most basic analysis of why they are wrong. Next:

Voila_Capture2014-03-12_03-59-25_pmJobs now slow builds in a circle showing the placement of the current majority of phones in use – dumb or feature phones – near the extreme of the “not so smart” Y Axis. They are zero on the X “ease of use” axis because that’s not why people buy them – it’s a given, and not a branding element. No one is claiming our phones are easier to use than our competitors, because all they do is make calls and send texts. (In fact, I always thought Nokia’s range of dumb phones possessed the most superior User Interface, compared to Ericsson or Motorola).

Jobs now wishes to make the case for where the current crop of alleged smartphones lies in his graph:

Voila_Capture2014-03-12_03-59-53_pmAnd he actually refers to them, something some of those in advertising would say is to break the Golden Rule of naming your competitors. But so confident is Jobs that Apple’s iPhone is a “leapfrog” above these (he actually uses that term, below) that he is not concerned to both name them, and later show them.

Steve Jobs: "We want to make a leapfrog product"

Steve Jobs: “We want to make a leapfrog product”

Having heaped scorn on the existing batch of dumb, feature and so-called smartphones, Jobs shows us why the iPhone has a reason for being:

Voila_Capture2014-03-12_04-00-26_pmJobs says Apple wants to make a product that is “way smarter… and easier to use” than the usual suspects, and – before we’ve even seen what it looks like – places the green iPhone icon in the top right quadrant, well away from the others, visually in a category all on its own. If the tech industry had  really studied this diagram during the keynote, rather than chuckling at Jobs’ seeming dumbing down of his Business School 101 graph – a true Jobsian misdirection – they may have detected the tsunami of innovation and change that was about to be unleashed upon them. Through hubris, inertia and groupthink, Nokia, Sony Ericsson, Motorola, Google, and especially Microsoft were caught flat-footed, and it started with such a simple, yet revealing graph.

Of course, Jobs was a master story creator and teller, and not all scientists are so gifted or empowered.

But let’s see some of the easy catches scientists can make to at least give themselves a better chance of successfully engaging and persuading their audiences.

To do this, I need to remind you of my previous blog entry, where I asserted your presentation needs to stand alone, be its own entity, and not merely a cut and paste job from your paper publication.

Here’s why:

Voila_Capture2014-03-13_04-47-49_pmWhat you’re seeing here is a Powerpoint slide, not a screenshot of a journal PDF from Neurobiology. It was used in a medical presentation I located in a random search using Google.

Now there is a place for showing you have gone to the original source for your slide. I do this on a frequent basis, although I always start with the first page of the article, and sometimes even show the cover of the journal opening using Keynote’s Flop (right to left) transition to suggest a page turn of the cover.

I then use Magic Move to focus in on a selection of the page, as in the diagram above. In the Powerpoint from which this slide is taken, there is simply a change of slide.

There are some issues though with this slide, however. For one, the images are heavily pixelated. Not such a serious problem however, and those at the back of the room probably won’t notice it. But what is disconcerting no matter where you sit is the tiny print explaining the meaning of the figure. This is fine to include in a printed journal document, but in a slide in a live presentation it’s out and out junk. Clutter. Distraction. Attention splitting. Confusing, Frustrating. Message denuding. This is ironic considering the figures are comparing brain activation areas in dyslexics and normals on certain reading tasks.

How would I do this instead if it was me showing this figure? Clearly, the figure is  intended for meaning extraction by profoundly knowledgeable audiences. The use of acronyms and letters is meaningful to only such audiences and would require significant explanation for a lay audience.

What the author is trying to do is show differences between two groups on specific tasks. But in showing us all the twelve images (6 pairs) simultaneously we would have to have significant prior knowledge to know the meaning of these image variations.

For a lay audience, the idea would better be handled by taking some time to show normal responses on the tasks, then contrasting them step by step (once more using Magic Move to move from pair to pair of images) showing the changes for dyslexics across tasks. In other words, tell a story about the tasks and what they are testing for, and how it is that the images portray significant differences between the test groups.

Here’s another example from a colleague with a purpose built slide, not one taken directly from a publication:

Voila_Capture2014-03-14_12-17-37_am

What we’re seeing are two different measures of the same subject group side by side. The presenter first talks about one measure, say the one on the left, then transfers his, and presumably our, attention to the one on the right.

But why have both appear simultaneously and split our attention when the presenter can only describe one at at time? Where would the harm be in just using one graph per slide?

Here’s another slide from the same presentation to drive the point home:

Voila_Capture2014-03-14_12-20-09_am

Now, just because your software allows you to show four graphs at at time doesn’t mean you have to do it this way. It’s not like you’re giving handouts and trying to conserve paper. Unless indeed that’s what you’ve done, and have now asked your audience to turn to page 16 of their handout where you will walk them through each graph step by step. In that case, I don’t have an issue with this slide. Indeed, when I speak with academics they explain to me their students demand the slides ahead of class. And workshop attendees demand handouts to take something away with them for their cost of attendance.

(Aside: I never give handouts, before, during or after my workshops. I suggest at the beginning of the class how attendees can best make use of the visuals and information I’ll be presenting, and I let them know I will follow up with an email of links to services and ideas I will make mention of, including unplanned references spontaneously arising through group discussion.)

But unless you are making direct comparisons between the graphs and you need them all on the one slide, it’s just overwhelming for a live audience. What the presenter could do is:

1. Start with all four and say, “We conducted a series of four experimental procedures the results of which are summarised on this slide. Let start with the graph top left and have a closer look at what the results mean.”

2. From there, you use the Magic Move transition to zoom to that graph and explain to your audience what’s happening.

3. You do the same shift of attention for each of the remaining three graphs.

4. You zoom out again to show all four graphs and then offer a summary of what can be gleaned having exposed subjects to four experimental conditions, and where the data either advances a hypothesis, rejects it, or constructs a new set of hypotheses not previously considered.

Here’s a quick and dirty screenshow using Keynote 6 (KN6 falls over currently when exporting to Quicktime movies unlike the mature Keynote 5):

Here’s another slide from a Powerpoint show which demonstrates one of my other pet peeves:

Voila_Capture2014-03-14_12-31-59_am

Once more, we have two graphs on the one slide. What I really dislike is the now ingrained habit of labelling the Y (vertical axis) with English (not Chinese, or Japanese) words starting from bottom to top. It’s hard to read. Now if the idea is to say, “Yes but it signifies increasing levels (e.g. 80 – 200)” why aren’t the numerals also rotated 90 degrees counter-clockwise, like the words?

The other “explanation” I hear is that in space-constricted slides where screen real estate is at a premium, it’s easier to write words in a vertical plane to conserve space. Really? Look how much white space there is on this slide.

Surely, the designer could have taken one graph at a time, significantly enlarged it, and then found space to write the Y axis description horizontally, making it much easier to read.

What I do like about the slide is the author’s header, which specifically tells his or her audience the graphs’ meaning. It cues us in to look for the important elements in the slide, which the presenter then explains to us.

I almost always either use graphs with such an explanation header, or I completely leave off any descriptions, preferring to gently build the graph item by item, Jobs-style, drawing out important differences or similarities in a cohesive narrative.

A few more guidelines:

  1. If you are going to use visual elements like photographs, try and use one per slide rather than cover your slide with numerous smaller pictures overlapping each other. There needs to be a specific reason why a slide has multiple pictures, collage-style, which otherwise simply clutters the slides and divides audience attention.
  2. Make sure when using visuals they do not pixellate when you enlarge them. I have rejected truly brilliant photos in favour of less suitable photos (or none at all), if when enlarged, they pixellate. It’s just too distracting.
  3. Make sure you remove any watermarks on photos which are not your own. It’s just plain unprofessional.(UPDATE: Following a comment below, I want to be quite specific about this point.What I should have written is, don’t just drag and drop a watermarked image into your slide. Do the right thing and purchase the image, thus killing two birds with one stone.I believe Getty images have released a huge tranche of its materials for free use in personal blogs. Worth pursuing as is paid services like iStockphoto (which now sells movies and backgrounds), and similar. And there is also Flickr and Creative Commons images to pursue with correct attribution. Also see Matt Shipman’s recent Scilogs science communication blog article here for ideas and free resources.I use a paid app from Glencode called Viewfinder to help track down images this way. These third party helpers and more will be demoed at my Macworld workshop March 26 this year.)
  4. Be wary of mixing styles of data visualisation in the one slide. Look below at the slide for an example:Voila_Capture2014-03-14_12-20-55_pm

The task with the slide above is to give consideration to how an audience will respond to this very rich slide. Where should their attention go? To the pictures or the graph? Would it not be better to show one, then the other and use your speaking to make the connection?

There is now on the web an enormous library of guides for how to portray data sets visually. With the current emphasis on “Big Data”, there are now specialists in this area who can assist to produce complex charting which are useful for paper, convention expo or website viewing, but which overwhelm a slide unless you can use Magic Move to move around the slide bringing singular attention to each component. Here’s a Big data style expo stand I located today at an IT convention in Melbourne:

Voila_Capture2014-03-14_05-05-22_pm

Also, go to the Roambi website here which makes apps for iPad and iPhones to assist with data visualisation on a large scale. Use it for inspiration.

Concluding remarks:

The challenge for scientists is that in the main they are using “small data” from their experiments, or “medium data” from meta-analytic studies then constructing the graphs themselves. This can be  either using the built-in tools Powerpoint and Keynote offer, or purpose-built apps which can construct complex charts (eg. Excel and Numbers) then import them into your slidestack.

But whatever you do, make sure you stand back from your slide metaphorically and empathise with your audience.  Ask if the slide is achieving your aim of providing persuasive information which best illustrates your ideas and findings, or is it there because science presentation dogma demands it.

In my next entry in this science-oriented series, I’ll look at the biggest challenge for scientists as well as those in the humanities: the use of text on slides. Is there a way to use text that still keeps audiences engaged and with the presenter, rather than reading and racing ahead?

The unwitting mistakes science presenters make, unknowingly facilitated by their professional Associations (Or: it’s time to move science presentations into the 21st century)

Students in the Northern Hemisphere are by now half way through the college year. Freshman college students will have been exposed to a variety of presentation styles in their lectures, some better and some worse. Here in Australia, students are commencing their academic year, given we are coming to the end of our summer.

For myself, my professional association, the Australian Psychological Society has  completed its annual conference in Cairns, in far north Queensland in October 2013, and has called for papers for its next conference the same time this year. I didn’t attend in 2013, having recently returned from the American Psychological Association’s annual convention, held in Honolulu in August.

What each psychological association has in common is their expectation that presentations at their respective conferences will reflect an evidence-base of what works in professional psychology. Attendees expect to hear about current research findings, often derived from traditional experimental methods and statistical analyses.

However, what each also has in common, sadly, is the generally poor quality of presentation skills.

The irony is that while each emphasises the empirical base of the science, few presentations bother to use an evidence base for presenting science.

Psychology is not unique in this shortcoming, and the same criticism can be aimed at many of the sciences. Fortunately, the APS has recognised the growing importance of presenting to a diversity of audiences, and so this year I will be travelling Australia conducting presentation skills workshops under the APS auspices. (It’s open to non-psychologists too). The Australian Health regulator, AHPRA, which oversees all health practitioner national registrations, complaints and continuing education requirements has also recognised presenting as an important skill set.

When it comes to conferences, travelling away from home to exotic destinations is a great way to both holiday and refresh one’s batteries, as well as gain important new insights and networks.

There’s an opportunity to watch and hear the best in their business keynote their latest ideas and discoveries, or perhaps present themselves.

The younger academics might be presenting for their first time to peers and superiors in the hope of attracting interest in their work, and perhaps a job offer if the rest of their CV matches the presentation.

In the sciences and medicine, there’ll be two hour symposia composed of twenty minute formal presentations, then question time; half day and full day “master”  workshops, as well as poster sessions where those whose papers didn’t quite make the cut can nonetheless discuss their ideas in a 30 minute informal scenario where conference goers can move around the area dipping into conversations about a student’s Masters or Ph.D research, printed on large laminated sheets in the style of a science paper: abstract, introduction, subjects, method, results, discussion, etc. Stuff you learn to do in your first year undergraduate studies your teachers hope is the start of your professional career.

Getting a spot in a symposium or workshop is a major achievement where you’re either well known, or know someone who is well-known and can sponsor your work and vouch for your ability to do the profession proud when you present.

From experience, one often witnesses presentations demonstrating original research or ideas never before presented, or one sees a recently published paper presented “live” inclusive of new research not yet ready for academic publication (it may have been submitted, but not yet accepted) but which extends the already published research.

Presenting at such a conference can be a daunting task, even for senior members of  the profession, well-versed in its ways. Preparation and rehearsal go a long way of course, but new ideas or a criticique of existing paradigms or dogma requires more than just the voice of authority or prestige. At the very top of any profession, it’s not about the money or prestige but about a true sense of advancing the profession and leaving a legacy.

I’ve attended conference presentations by such people, downloaded their presentations when I couldn’t attend, and ventured far and wide in my presentation skills interests apart from science, including how the legal profession presents both academically, at conferences, and to employees and clients.

In this blog entry, I want to guide you past the most overt presentation errors scientists make, often without awareness of these errors. Sometimes they are committed because the profession demands they be committed in order to conform to some pre-conceived notion – or dogma – about presenting that the profession has carried within it for decades.

Other times, a university or research institute or government section’s Marketing or HR department defines how a presentation will look, complete with logo or brand or “team colours”, as well as fonts, size and all. See below (click to enlarge) to see how seriously some organisations take their “look and feel”, from presentations, to business cards, to newsletters to websites, etc:

The entire pdf “visual identity guidance” document from this cancer research group can be downloaded here.

Much of the advice is well founded if a little pedantic in a corporatese kind of way… but on the next page is an interesting guide to the use of visual images in publications. What’s even more interesting is their use of unedited iStockphoto images, complete with the word “iStockphoto” left on one… something I’ll discuss as one of the deadly sins of presenting a little later (click to enlarge):

Now, I could understand leaving on the iStockphoto watermark if this booklet was advising employees where to source their images (especially if a group purchasing arrangement is in place) and with the specific advice to purchase the desired image so as to remove the watermark before placement in a presentation. What I can’t understand is the tacit approval to go outside the research facility and use images anyone could use, rather than supplying their own inhouse images unique to the establishment. The worst case scenario is presenting at the same conference as a rival who just before used the same images!

This leads me to begin my list of unwitting errors scientists make.

Unwitting Mistake #1: Not changing your presentation to suite your current audience

1. Often, conferences and conventions take place over several days, feature more than a dozen concurrent tracks to choose from, and a variety of delivery styles, from short presentations of ten to twenty minutes, longer keynotes of 45 minutes, masterclasses of two hours, as well as full day workshops. Each requires a different appreciation of the audience’s knowledge, needs and aspirations.

Take a look at this diagram I created in Keynote to help begin the analysis:

Presentation format

No one expects an extensive review of the field in a 20 minute original presentation. Such presentations usually form part of a symposium either invited by the conference scientific committee, or submitted by a group, such as a university or hospital department. Here, it’s the desire to showcase current research via four or so short papers, each related to the others, whose main theme is pulled together by a senior faculty member with sufficient gravitas and authority to discuss why the research matters.

Those symposia are usually attended by others in the same field, whose knowledge can be considered profound. There is little time for each presenter to give much backgrounding or explanation of specific terms, and audience members are expected to be up to speed with the methods and prior research briefly discussed.

Where scientists make errors, possibly due to time considerations and lack of formal presentation training experience, is taking these same presentations, which may have received much applause and recognition when originally presented, and then offering them, unchanged, to a lay audience.

These lay audiences attend for a different purpose, usually to witness the application of basic research, and possess only rudimentary awareness of the field. They’re not interested so much in experimental method but more in the current status of the field as it relates to them, e.g., Is a cure far away or in the near future? Is climate change real and is it truly man-made? Their IQs may be on par with the presenter’s but their knowledge is much more superficial.

When scientists take their same convention presentations – those they give to their peers – to such a lay audience, they can find themselves working hard to help the audience fill in their gaps of knowledge. They sense it’s not going over well, so they exceed their time limits, and appear unrehearsed. No one doubts their authority, but not all will come away impressed by the scientist’s communication skills. These may be exemplary for his or her peers, but it’s a different skill set when it comes to less informed audiences.

Such audiences may include those in the same field but without the deep foundational knowledge those immersed in a specific research area possess.

Often, speakers offering a short presentation to their peers may also be invited to offer a keynote to the entire convention, with there being few or no competing tracks. The science committee has often invited them, at some expense, because conference goers want to hear leading researchers present, even if the field is not one of primary interest, but for which they have an appreciation none the less. In my experience, science committee choice is rarely based on presentation ability.

Once more, the same “deep” presentation needs to be modified for this professional audience. Language is altered, from the profound  “we extended Smith and Jones’ landmark 2003 research by…” to the lay or less knowledgable presentation’s “let me spend a few moments explaining how we setup the experiments”.

It’s my belief the best presenters science has to offer – for both the highly specific through to the lay audience – carefully prepare their data and literally mould it to suit the situation. But it’s not just the data they consider; it’s how their data and its meaning will be conveyed in the most informative and dare I say persuasive manner possible. After all, why present if not to persuade? Well, the answer can all too often be: to add another presentation attendance and paper to my CV.

Such is the demand on scientists to justify their livelihoods that sometimes we in the audience pay the price for poorly conceived delivery methods from presenters who clearly don’t care if we learn anything or not.

There is one more audience parameter that needs to be mentioned in this climate of polarised debates when it comes to certain topics which challenges the neutrality of science research. That is audience bias. As much as scientists may wish to offer a value neutral exposition of their research, its application may have strong emotional and monetary considerations for their audience. So, I can add a third dimension to our table which may influence how a presentation is to be constructed and delivered – ONSIDE, NEUTRAL and HOSTILE:

Voila_Capture807Now it’s not my idea to intimidate science presenters. It’s more about starting a conversation about the various parameters that can take an average but easily forgotten presentation to something stellar, career changing and memorable.

Unwitting Mistake #2: Not knowing or forgetting a presentation is not the regurgitation of a published paper, but is a medium of knowledge transfer unto itself

Them’s highfalutin words, I know, but this is one of most common and easily remediated mistakes those who undertake science communication instruction need to modify very early in their training.

Below are some photos of slides I took during a symposium at the APA convention in Honololu, 2013. These pictures are from a single 20 minute presentation:

abstractAPA

CBTAPA

AmygdalaAPA

IMG_2027 CtndAPAprocedureAPAConcAPA

What you are witnessing in this series of slide photos I took with my iPhone is not a presentation, but a paper intended for publication in a paper journal (or online as a PDF) placed onto Powerpoint slides: a cut and paste job from the original Word file, most likely.

How can this be in 2013? In the last few years, I’ve been railing against the dumbing down of presentations through the unwitting overuse of bullet points and half-sentences.

In this case, what we have is no effort at thinking about the presentation and its intended live audience. Perhaps it came about because the presenter was in an enormous hurry and had no time to prepare. Highly unlikely since the APA gives you months of acknowledgement that your presentation has been accepted.

Or more likely, it’s the way the presenter has always presented; has seen others in her university present, and worse still, seen others at international conferences present.

But I’m afraid I have worse news: The presenter actually read the slides to us, word for word. And as I looked around the seminar room, I noted one more very disturbing thing: no one in the audience I witnessed seemed to mind. It’s as if they all accepted this as par for the course.

This kind of presentation is not a one off – I’ve seen it too many times to think it’s out of the ordinary.

Now if you’ve come here to this blog entry after referral from a friend and wondering why I am making such as fuss about this, my message is this.

When you read an article in a publication, you have time to pursue the references, to decipher the tables, charts and graphs at your leisure, to look up the references over your morning coffee, and to read at your own pace, perhaps starting with the abstract, heading to the Discussion section, and then closely examining the Results section in more minute detail. Each scientist has their own style of reading journal articles.

In a live presentation, you don’t have this luxury. It is the presenter’s role to tell her story, and use her slides as her augmenting or support crew to illustrate convincingly the veracity and worth of her story.

In plain terms,

It is insulting to the audience to be read to

It utterly disconnects the audience from your presentation, and renders you an impassive narrator while the audience races ahead and reads for themselves the content of the slides.

Scientists are fortunate compared to business presenters because we have our story arcs laid out for us by historical convention, especially if we are reporting original experimental outcomes.

The APA publishes on its website a tutorial for those starting out where it clearly educates how scholarly publications should be constructed:

APAStyle

The story arc in its publications are expected to conform to this structure. At its live presentations at conferences, no such demands are made, but clearly there is an expectation that original research conforms to this story arc too.

But is it really the best way for live audiences to be kept engaged during a keynote or brief paper? Can one hope to achieve the same appreciation of one’s original research in a presentation as can occur in a paper publication?

It seems to me we must start to think about the delivery of scientific story arcs to a live audience in profoundly different ways, and even more so when our audience does not have deep subject knowledge and comes from a hostile base. Your scientific colleagues might approve, but the audience will not be shifted one iota. This is also why the mainstream media is so hungry for scientists who understand how media works, who its audience is, its deadlines, and its use of narrative.

Unwitting mistake #3: Unhelpful room layouts

Take a look at the picture below which I took at another seminar at APA Honolulu, August, 2013:

PresentationTennis

What do you notice immediately?

The presenter is in the corner, behind his miked podium, Stage right. Centre stage is the presentation discussant alone on a table for seven, and Stage left is the Powerpointed slide, in usual “filled with text” fashion.

The audience, occupying the middle of the room, is forced to play “Presentation Ping Pong” going back and forth between presenter and his slide.

I dread when I walk into such arenas as an audience member, and despise it as a presenter. This is why I scope out the room the day before if it’s at all possible. And why I never, as hard as it is, never stand behind a podium. It has all the appearance of authority at the commencement of your presentation, as you’re introduced and make your way behind the podium, only to lose it once you reach it and do one or more of several things:

  1. Tap the microphone several times, and ask “CAN YOU HEAR ME”? The several hundred dollar mike and the audio operator with headphones on will not appreciate it.
  2. You bring up your presentation by showing us the entire slide show contents of 200 text filled slides, with the occasional cheesy clipart.
  3. You immediately start to read your slides from the laptop, vanity monitor or the projected image as if you had no audience present.

Once more, it’s up to those in charge of scientific presentations and conventions to do what they can – even at the fundamental structural level of designing the room – to assist presenters in what is for many one of the more difficult but nowadays mandatory parts of their professional lives.

Unwitting mistake #4: Failure to understand the power of stories

I spend a lot of time discussing storytelling when I speak with scientist presenters. How do I do this?

In my Presentation Magic workshops, I often show brief clips of favourite movies; those clips which stop you in your tracks to watch over and over again. Such as when you visit a friend and the movie is on in the background… and you say, “Hey, have you seen this movie…?” And when your friend says, “Nup!” you say, “Quick, sit down… there’s this great scene coming up.”

Just like a favourite piece of music you can listen to over and over again because it has emotional hooks for you, there are some movie scenes that feel the same. I usually show a few of mine during my workshops, asking the audience if they can guess what movie they’re from, then asking them to form small groups and share with others their own favourite movie sequences, and why.

The choices discussed often form a kind of movie Rorschach test, telling us something about the viewer via his or her choice. Almost always, there is a personal meaning the viewer extracts from the scene, such as the comeuppance of a nasty character, a “hit it out” of the ball park by an unexpected baseball hero, a rescue by a very ordinary passerby, or a scene where you know how it ends but want to see the reactions of those who don’t know what will happen next… a favourite story arc of master story teller, Alfred Hitchcock.

Indeed, this sequence in my workshops is the commencement of an important discussion in presentation skills training, one that has now caught on fast:  the place of story telling in helping make complex ideas more readily understandable.

Some would say there are only a limited number of story “styles” traceable back to ancient times with their fables, biblical and metaphorical accounts, and so on.

The rise of psychoanalysis in the twentieth century with Freud and later Jung exploring the role of universal conflicts, dreams and fantasies, collective beliefs and archetypes is still a potent force in the twenty first century.

The power of storytelling is to convey complex and perhaps difficult messages to unbelieving or sceptical audiences, for which there is a body of neuroscience knowledge that likely underpins the uniquely human quality of both telling and witnessing others’ stories, to perhaps better understand and change our own.

So, back to the mistake of confusing live presentations with published papers, and why a presentation should not be a repurposed or reformatted paper: It’s because each tells a story in a different way.

Take a look at this diagram below which I’ve been using recently in workshops for psychologists on IT. I found it on Horace Dedieu’s blog and it refers to a New York Times’ article he cites, published several years ago (click to enlarge):

The graph was developed by famed data visualiser and self-chronicler, Nicholas Felton, who was a recent visitor to Australia for his own presentations to designers.

Essentially, Felton’s NYT graph shows the rate at which various technologies we now take for granted were taken up in the last hundred years. The dependent variable is percentage of US households, and we can see along the independent (X or Time axis) how newer technologies, when they penetrate customer resistance, penetrate much more quickly than the older ones, like the telephone, electricity, and refrigeration, all of which are near 100% penetration currently.

In my IT presentations, I often discuss what happens when a product reaches 50% home penetration, how there are often dips after the products reaches a certain acceptance (sometimes called The Valley of Disappointment), and what happens at 80% (it’s more about marketers trying for brand loyalty rather than convince potential customers to purchase for the first time).

But the graph, while offering the newspaper reader plentiful data to immerse oneself – tracking uptake for various products over 100 years – is time consuming, given its data density.

I would not ordinarily, even for a switched-on audience, show such as graph, or more pointedly, create one of my own for a stand and deliver audience. It’s much too dense and would take too much time for even hard core data visualisers to work out what’s going on.

It’s worse when you’re standing up speaking with this in the background because its complexity (and I think it is a terrifically informative graphic) will easily distract your audience from you and what you’re are saying as the audience tries to work out what’s going on. Those who are easily confused by such graphs will just turn off completely and go play Angry Birds or Candy Crush.

But there are ways and means for using this in a live presentation and still stay in control of your presentation. Left as it is with the speaker likely using a laser pointer to try and track a product’s time course, an audience will quickly turn off and disengage.

In my follow up blog entry, I’ll spend a little time and effort discussing the importance of using graphs and charts, and how there are better and worse ways to achieve your goals of being an influential, entertaining and persuasive presenter.

Unwitting Mistake #5: Applying the principles of Garr Reynolds, Nancy Duarte and me without forethought

What the heck am I saying, you might be asking?

It’s this: In some domains, you are better off staying with the status quo that elevating yourself above your peers and betters, lest you be seen as a smart-ass. For certain audiences, especially those with deep profound knowledge of the subject, perhaps greater than the presenter’s (think PhD examination committee), shifting away from traditional means of presenting and employing the new guidelines espoused by some of us (who are thoroughly over how most academics present), may set your audience against you.

They may perceive you to be obscuring statistically insignificant findings or poorly thought through outcomes with glitz and glamour (you know, when presenters go crazy with builds, animations, transitions when the presentation does not call for it). In other words, the deeper the knowledge level of the audience, and the more hostile or disbelieving they are, the better it is to leave aside flashy presentations, and get to the meat and potatoes swiftly – no nouvelle cuisine. 

This doesn’t means returning to the standard default Powerpoint of 6 x 6 slides filled with text. It means being cautious with the visual elements of your presentation, using charts and graphs judiciously, and adhering to the advice offered by your supervisors if you are a graduate student.

Later, as your career develops, you can introduce more 21st Century components, or you can take the risk as I do each time of challenging dogmatic “principles” of presenting, as long as you’re prepared to wear the consequences.

More to follow in another blog entry soon, and I will be discussing more of these ideas at Macworld in a few weeks time in San Francisco.

What I wrote two years ago about the next version of Keynote (File under: Psychologist displays fortune telling skills)

In a response to a comment on a previous blog entry on Presentationmagic.com written two years ago here, I agreed with the commenter about our shared hopes for the next version of Keynote. At this point Keynote was almost three years without an update. Here’s what I wrote:

<<<<<lesposen | October 21, 2011 at 11:12 pm | ReplyEdit

It’s a good question (about Apple’s interest in updating Keynote) I’ve pondered too, and not just about Keynote. It’s likely Steve (Jobs) approved a roadmap for Apple’s future products four years into the future, at the least. So his hand will still be present in the next update of Keynote. Given its long gestation and how PowerPoint has played copycat in its latest version, I’m guessing to prepare for Keynote Pro X, a major rewrite a la Final Cut Pro X. Lots of gnashing of teeth and tut-tutting about Apple’s choices, but ultimately a huge improvement. Fingers crossed.>>>>>

Powerpoint so far has Apple beat when it comes to working with object layers on a Keynote slide. But perhaps the solution is in your pocket (if you carry an iPhone there)

One of my much hoped for features for the next update to Keynote is a more user friendly, visually appealing means to organise objects on a slide.

Power users have often given their presentation some extra oomph – a Wow! factor – by having objects appear from behind other objects, move to the front and then perhaps disappear behind other objects. This gives a presentation something of a 3D feel, helping to move away from boring text displayed in a flat disengaging manner. You can try and get away with plentiful text by adding some shadows, animations and greying out sections of text to highlight others.

As humans we’re built to see the world in 3D to help us detect movement, distance and relationships between objects both to defend ourselves against potential danger, as well as to attract us to food sources. There is also the small aspect of sexual attraction and seeing the world or at least a potential sexual partner in (fully rounded) 3D has much to offer (ahem!).

For some time now, both Keynote and Powerpoint have allowed users to move and align objects on a slide, sending them forward to backward, or to the front of a stack of objects or to the back.

Unusually for Apple, there has never been a visual means for doing this on a Keynote slide. You couldn’t drag an object behind another – you had to use a primitive menu item (or its equivalent keyboard shortcut), as you can see below in Keynote 5:

Voila_Capture4This is hardly intuitive, easy or granular. There was a menu bar too to give a visual reference to layering –  Front Back - but it’s very primitive in Keynote 5:

Voila_Capture7

And because of Apple’s insistence on not allowing you to rename groups or objects in your build order inspector (this covers all versions of Keynote including 6), you get, below, these kinds of confusing build lists where you have to really be on task to know which object or line is selected.Screen Shot 2013-10-30 at 9.06.37 pm

Voila_Capture6

Notice in the build list just above with all the line builds, it finishes on build 19. But if there were 25 builds you couldn’t extend the build window to see them all in one hit; you have to scroll down the list, which means the very top builds, perhaps where you’ll drag these last builds, scroll off the table. Not good.

Keynote 6 has improved this somewhat so you can enlarge your build list and see all your builds – no more scrolling.

Each time you click on a build, the object will highlight on the slide. If the object is hidden behind layers of other objects, you won’t see its outline or a transparent effect so you can see just which object you have grabbed, but merely its resize handles – again, not very useful. I’ve occasionally found myself trying to move such “highlighted” objects, but I’ve only succeeded in moving the top most object. Meaning I can get caught in a merry go round of undo and redo commands. Clearly, there’s plenty of room for improvement.

Over on the iPad and the iPhone and Keynote for iOS6 and now 7, we got our first clue that an interface change was on its way for desktop Keynote. Because we move objects around iOS screens with our fingers – we actually “touch” the object – Keynote’s user interface on them needed a different paradigm.

Here’s what it looks like with respect to object layers on the iPhone:

IMG_2245

So having highlighted an object – its handles show up as blue dots – we can move it forward and backward with our fingers, not by touching the object but via a slider control. The iPad controls are much the same, and you see notches on the line corresponding to elements on the slide.

This interface design was not found on Keynote 5, and has not made its way into Keynote 6 at this point. The look and feel of an older Keynote for iOS has been reproduced in Keynote 6, suggesting its new interface is not yet fully baked, below:

Voila_Capture8

Notice how the iOS7 version slider controls have not made their way into desktop Keynote.

A potential solution to see the arrangement of the objects in a visual way has already been offered to Apple from Microsoft’s Powerpoint for Mac 2011.

Below is a video I made after firing up my Powerpoint and importing a slide with multiple objects lined up overlapping each other which I created in Keynote 6, and exported as a Powerpoint file. It has ten overlapping elements and in the video you can see how Powerpoint represents these objects and allows you to move them and change their order. Note, however, that in moving them, their location on the slide doesn’t swap with the object it’s replacing – that has to be done manually once you’ve satisfied with your new order.

Naturally, Apple doesn’t want to blindly copy what Microsoft has done here, and kudos to its design team. I don’t use Powerpoint sufficiently to know if this solution works out well, so let me know if you use it frequently and if it’s just a pretty face or is truly functional.

Apple needs to come up with a better solution than just a slider control. And I do believe that solution is in your pocket if you have an iPhone with iOS7 installed.

One of the new features of iOS7 is its new Safari browser with a new twist on something that’s been around for a long while: Coverflow. In the Safari browser, Coverflow has become tabbed browser such that we can see all the open tabs in an animated form, as seen  from my own iPhone 5 in landscape mode:

I think perhaps now you’re starting to get the picture. Let’s take the same 10 objects inserted onto a Keynote file I used for the Powerpoint movie, and play a little with how it might look in Keynote 6. When you watch the video, below, note that I have taken some liberties with the rather empty tool bar and filled it with the front and back tabs, and played the same iPhone movie, this time in portrait mode, with the objects (the websites) popping a little to make the connection between scrolling through the popup movie and the highlighting or calling out of the object on the Keynote slide as it become the front object in the movie. It’s not pretty or that accurate, but you’ll get the idea:

What do you think? Wouldn’t it be preferable to have a visual analogue of  object layering on a Keynote slide rather than rather primitive Forward and Back tabs?

If a dumb shmo like me can come up with this, let’s hope the geniuses at Apple can bring us something truly special and functional.

Finding inspiration for better presentations (in the light of Keynote 6): Virgin America’s cabin safety video

In a previous blog entry, I used the comments section in reply to a reader, suggesting he follow my lead and look to TV current affairs programs to seek inspiration, especially in the face of the denuding of Keynote’s feature set.

The invitation was really about looking far and wide for inspiration for persuasive message delivery, especially in the face of so many other distractions competing for your audience’s attention.

No one knows this better than commercial airlines. Remember all those videos as the flight is taxiing which ask you to pull down firmly to get the flow of oxygen going into your mask in the case of the loss of cabin pressure?

ASIDE: (This very infrequent event concerns commercial pilots more than the loss of an engine inflight. It means getting down from cruise altitude – which might be 40,000 feet to one where passengers and crews can breathe without assistance – about 16,000 feet: uncomfortable, but doable.

This is because those masks are attached to a collection of spherical cylinders distributed throughout the aircraft cabin which each contain about three minutes worth of oxygen. Which means a rapid descent about three times faster than the usual. Expect busted ear drums and much discomfort and panic in passengers.)

So when they say “pull down firmly” on the yellow masks which drop down from the ceiling, they mean give it a firm yank which breaks a seal which starts the oxygen flow. If you just pull it down gently, and stick it over your nose, nothing will happen. In this case, the placebo effect will only get you so far! In a recent Qantas incident, this is what  happened with many passengers complaining after landing that their oxygen masks didn’t operate. It’s more that they were oblivious to the cabin safety message denoting “firmly”. You’ve been notified!

In the video below, from Virgin America, its creators have decided to challenge the usual complacency of passengers, and make an attention-grabbing safety video. Perhaps even the flight attendants in the plane will be dancing along, although I’m guessing they will be instructed not to. Now, pay close attention to how the video designers included text in the cabin safety video. Not just is it included Karaoke-style but its animation also captures the word meanings and keeps you engaged.

It’s actually a great excuse to include it on my blog, a really fun and inspiring video in one of the most conservative domains – commercial aviation. I think only Air New Zealand comes close.

Air New Zealand’s recent in-flight safety briefing videos: