Category Archives: iWork

Another reason so many Powerpoint slides still suck – and it’s all to do with Windows itself (or at least Microsoft’s design philosophy and other oxymorons)

(Note to readers: I started this blog entry in June 2010 and for reasons I will work out with my therapist – ahem, just joking – never got around to finishing until today. It’s never been off my mind to finish it, and indeed when I went back to finish was astonished that I had started it almost 10 months ago. Truly, I thought it was only a few months old! So I hope you find it worthwhile for all the time and energy I have less-than-consciously spent working on it…)

There are often times when I visit businesses, not usually associated with high end mission statements, where the owner has put up in plain sight, appealing aphorisms or philosophies of life. Sometimes these are humorous warnings against stealing:

And at other times, there’s the plaintive cry of those feeling they’re stuck in a world of mediocrity:

“How can I fly like an eagle when I’m surrounded by turkeys?”

My thoughts turned to the world of presenting when I read this, yet again, on a visit to tire business. The lament of those who seek to break out of the usual paradigms but who feel held back by the dominant way of doing things.

As regular readers will know, I’m forever on the lookout for explanations for why the world of presenting is so… mediocre, when we have at our disposal such wonderful tools to allow us to share what’s in our heads with those around us. I remain particularly appalled at the lack of progress being made by those who use slide show software, such as Powerpoint and to a lesser extent Keynote, when there is a body of knowledge from the world of multimedia training that exhorts us to do away with the usual, and proceed with the less-than-usual which has an evidence base to support its takeup.

The relationship between the eagle and the turkey suggests that it is not an easy or simple procedure to lift oneself above one’s peers and perform the unconventional. That there is a weight of social conformity that keeps us close to the ground and not excelling.

Here are a few of the reasons I’ve thought about, including the reasons offered by others:

1. “There is not enough time to develop visually rich slides. It’s a better use of my time simply to write out my presentation, then transfer it to slides, and add bullet points and subheaders.

2. Everybody in my faculty/business does it this way, and I’m not one to rock the boat.

3. My ideas are too complex to be represented visually – words are my best way to convey information

4. When I open up a new Powerpoint or Keynote file, I’m presented with a Header and subheader, and first bullet point. Isn’t that how you’re supposed to present?

5. My marketing department demands my slides have a certain look and feel. I can’t breach their requirement.

6. It’s too hard to locate royalty-free images in the time I have to write my presentation.

7. No one ever showed me another way to present.

8. My students want my slides to have all text and room to write on the documents I hand out. I can’t argue against that.

9. I’m a scientist, not a story-teller. We deal with facts, not emotions and pretty visuals.”

Now these are the overt, spoken reasons I hear when I do my Presentation Magic workshops. And I need to prepare in advance my rebuttals in a manner that does not belittle the questioner but raises the possibility that change is likely and manageable without too much relearning.

But in the field of social conformity, which is one of the major reasons presenting has been so slow to change, it’s the unspoken norms which must be addressed. It’s the idea that some people don’t know the question to ask (about how to change) because they don’t see why change is necessary.

I know this because speaking with attendees at my workshops often elicits two connected responses:

1. I thought you were going to teach us about how to use Powerpoint (or Keynote). You know, the mechanics and special effects you can achieve, as well as things like font selection and colours; and

2. I didn’t get what I expected. I got so much more. You’ve made it really difficult to go back to how I was presenting before because it’s so clear to me now that I need to change. When is the follow up workshop!

I kid you not – this is what I hear over and over again. Even amongst my colleagues who are slowly coming around to acknowledging the important of presentation skills in their work as psychologists, their own experience of the workshop is sufficient to shift their thinking. The evidence base I demonstrate and refer to (by other psychologists such as Richard Mayer and John Sweller, as well as Stephen Kosslyn and Michael Gazzaniga) helps support what I’m doing but it’s the attendees’ own experiences within the workshop that are the most persuasive.

Social conformity – or “that’s the way we do things around here” to put one meaning to it amongst many, can also be referred to as an affordance in engineering or user interface design terms. It’s a shortcut that allows the user to “know” what to do next without resorting to a manual or code of ethics. It’s what helps you walk into an unfamiliar restaurant and know what to do to get fed:

 Sit, wait for a server with a menu (if one isn’t on the table already), peruse menu, get waitstaff attention, give order, wait for meal to arrive, eat (with or without added liquid refreshments), seek bill, pay, leave. (One could add “refer restaurant to social media like Yelp to make comment” if it fits).

Occasionally, affordances get it wrong. I remember a local bank I used to visit where to leave the bank you pushed the door outwards. There was a sign saying “PUSH” to assist your actions, since doors can also be pulled inwards. But underneath the PUSH sign was a handle whose affordance was to hold and PULL it. I often just stood near the door, with my banking done, and watched how many people pulled on the handle even though the word above the handle specifically said, “PUSH”. The affordance offered by the handle superseded the word’s affordance. When things like this go against our expectations, and we try one or two times to make things happen they way we expect them too – and then they don’t – we can often experience a surge of panic, not knowing what to do because our usual assumptions are broken.

Eventually the bank learnt of its design error and removed the handle, leaving behind a flat plate whose affordance was “PUSH ME” aided by the word “PUSH” above it.

Many Macintosh users who often say about their computers “It just works”, speak not merely about reliability of the hardware. It’s also about the Human Interface Guidelines which have been part of the software design rules for twenty-seven years. It’s why so many users rarely open a software manual, preferring to let the interface “rules” common amongst all applications guide them. From freeware to shareware to expensive commercial applications, there is a similar “look and feel” across applications. Until of course, Apple decides to break its own rules when updating system software or differentiating between consumer or professional software, such as iMovie and Final Cut Pro (at least until Final Cut Pro X is released soon).

The same can now be said for the iPhone and iPad. By having the software change according to user need (“I’m going to make a phone call now; I’m going to check my voice mail; I’m going to watch a video“, etc.) these devices get around the physical limitations of their competitors’ hardware, and which is why the iPhone in 2007 so shook up the mobile phone marketplace. The easy transfer of user interface knowledge between iPhone and iPad mean that owning one of them easily lends itself to knowing how to use the other.

One small visual example before I move to my main idea is illustrated in the YouTube video below. Here’s a happy customer unboxing his iPhone 3G and about to sync it for the first time. The part I want you to focus on occurs around 24 secs into it, where we see the iPhone about to be tethered. Take a look then I’ll explain what I’m on about:

If you have an iPhone yourself you will have noticed what I’m referring to many times, perhaps now with greater awareness.

But at 24 secs in the YouTube video notice next to the right arrow at bottom left of the screen how a light seems to shine from left to right telling you to move the arrow in that direction. So, not only do you have the arrow icon itself, you have an animation that completes the message of what to do – slide it to the right for an action illustrated to take place.

If you have your iPhone on lock automatically, you’ll see the same animation highlighting the words “slide to unlock”. When you wish to switch the iPhone off  by pushing the top button, a red arrow appears at the top of the screen with the same animation highlighting “slide to lock”. So we have two different messages, illustrated the same way but offering the same affordance to deliver opposing messages. They are separated by location and colour, so as to reduce confusion.

In a similar way to take a call, the “Accept” button is highlighted in green, and the “Ignore” in red, conventional colours for “go” and “stop” which you’ll see even on rudimentary phones complete with matching phone icon.

The animation of the “slide to unlock” words is something I’m working on emulating in Keynote, by the way. It’s not as simple as it looks because I want only the letters to highlight, not the spaces in between. Otherwise, it would be easy to do by moving a white shape with shadowed edges and partly transparent over the letters. I only want the letters to sparkle. I’m guessing the next version of Keynote may include these kinds of effects, and indeed many of the features which make the iPhone so easy to use, like the screen glowing where you touch it, or numbers of the keyboard highlighting in blue, are the sort of call outs I discussed with the Keynote team when I visited them in Pittsburgh almost two years ago. I hope they took heed for Keynote ’11.

So let me get to the main point of this blog entry.

All around us, sometimes in plain sight and other times outside of our immediate awareness but visible once we are directed to see, are affordances that let us know what to do. They require no further explanation, have immediate impact, and often are language-independent. Such affordances often last the test of time, and become cross-cultural icons.

If we have to think too much, the affordance is not that at all, but an interference, such that we have to slow down (if we’re driving for instance) or go back for another look, or we get confused and flummoxed. For instance, imagine a flight crew in a 747 when the interior lighting during an evening flight is momentarily lost due to smoke in the cabin or a fuse blows. As much as crews train repeatedly in simulators so they know where to place their hands in the dark when reaching for controls, in a moment of high arousal, even the highly trained can lose the plot. So aircraft developers have offered affordances to reduce the cognitive load or thinking burden in emergencies.

Take a look at the centre controls of a 747, below.

Each important control has its own shape, so that without looking the pilot has “haptic feedback”. That is, he or she can feel by the shape of the control, which moving surface or unit it controls. Flap settings, which extend and add curvature to the wing to aid takeoffs and landings is shaped like a wing cross-section, known as an aerofoil. The speedbrake, which controls moving surfaces on the top of the wing to aid in fast turns, rapid descents, and to help the aircraft “stick” to the runway on landing by destroying wing lift, has a unique shape.

The undercarriage retraction lever has a rolling wheel on the end of it (not shown). And the many other controls also have unique shapes connected to their shared purpose.

One of the things I like about Keynote, for instance, is that the main controls are kept simple and uncluttered. Other controls, for more subtle adjustments, like timings and text properties are kept in the Inspector panel which can be moved away or shut down, or duplicated if need be.

It has been this way, with minor variations since its introduction in January, 2003.

Powerpoint for Windows has undergone various more radical shifts from Powerpoint 1997 through to 2000, 2003, 2007, and now 2010.

Along the way from 1997 to now, Windows itself has been revised in its “look and feel”, from Windows 95, Windows 98 (and 98SE), Windows Me, Windows 2000/NT, Windows, Xp, Windows Vista and now Windows 7.

Mac OS X has undergone its own changes too since Keynote was introduced when the current system was OS 10.2 Jaguar, which many including myself would suggest was the first version of OS X which allowed one to put the previous system, OS 9, to final rest.

At the time of Keynote’s release then, the current Mac platform was Jaguar and the current Windows version was Windows Xp. This version was current (with the addition of various performance packs) from 2002 until Vista’s release to the public at the beginning of 2007, a very long time in computer measures.

So from the introduction of the first really useful Windows version (Windows 95) until the introduction of Vista, some twelve years elapsed. In all that time, the look and feel of Windows was very much the same, even if under the hood, extra measures in security and operating finesse were taking place.

Let’s have a look at the typical look and feel that Windows users were afforded during these times, which also marked the ascendancy of Powerpoint as the default slide presentation tool for academia and the enterprise, as well as the military and government sectors.

The best way I think to examine this look and feel is to review the icons Windows uses to tell the user what’s happening, and what to push to get something happening.

Let’s look at a potted history of Windows icons:

And as Windows matures:

And into Vista:

And a panoply of Windows 7 icons, showing the change process:

Many Mac and Windows will be familiar with these icons. They are short cuts if you like which clue you in as to their functionality without the use of verbal descriptors. In the main, they are unambiguous, as they should be. A few require some prior knowledge of their purpose and functionality.

Now shall we contrast these with icons offering similar purpose and functionality from the early days of OS X (Jaguar):

Notice, above, the icons in the Dock. Ever since OS X with its Aqua “lickable” interface was introduced by a synesthetically-oriented Steve Jobs in 2000, it has incorporated photorealistic icons together with animations to indicate what it is and what it’s doing. Remove an icon from the Dock and it disappears in a puff of smoke. Laughable if you’re a Windows long time user, but unforgettable if you have been around the Mac world long enough.

But Apple also introduced CPU-cycle sucking shadows around its windows to help display front and rear proximity, and indeed it appears giving OS X the perception of depth has been an important interface element which extends to iDevices too. In my Presentation Magic workshops, I spend a lot of time on best utilising the illusion of depth on slides to keep audience engagement high, and direct eyeballs where I want them to go, in anticipation of the next element to appear. Shadows are but one element influencing depth perception, by the way.

Click on an icon in the dock and it bounces while it opens, to indicate something is happening. For some people using the new App Store, the leaping of a downloaded app into the dock is a little too much perhaps! But this leaping effect also occurs when you download more podcasts on your iDevice, when the number of the downloaded podcast leaps from the “Install” or “Free” green rectangle to the bottom tray, flashing in red to tell you a download is underway.

As Mac OS X has evolved, its system icons as well as that of third party apps have also evolved and continue the theme of realistic pictures conveying some meaning other than being a place holder. Indeed, one of the things Mac users look for when purchasing apps, especially those that have been ported from Windows, is the look and feel of the apps’ windows and folders. If it looks too Windows-like, one’s expectations that it will behave like a Mac app also falls away. This is a halo effect of course, and may not turn out to be true.

But looking like a Mac app inspires confidence, and helps transfer learning from familiar well used and liked apps to new and unfamiliar ones.

Windows users accommodate to the well demonstrated fact that its applications seem not to have any similar look and feel across apps., and indeed one must act as if to learn a new interface each time one installs a new unfamiliar app.

To get to my point: I’ve been on the look out for why so many presentations from bright articulate people are so woeful. Most of the woeful ones seem to come from Powerpoint on Windows users.

As much as I have reason to believe social conformity and outright laziness and ignorance have much to answer for, I’m also suggesting that living on the Windows desktop to perform your professional work means you’re surrounded and influenced by poorly designed, childish, pixelated and garish icons. Which I suggest is not going to lead you – afford you, if you will – the desire to make visually pleasing slides as a major consideration, despite the overwhelming evidence that aesthetics has much to do with engaging audiences.

Microsoft’s designers have much to answer for, in this regard, perhaps out of their own ignorance, hubris, and slavishness to internal decrees. That Powerpoint in its current iterations on both platforms still persists in using a floppy disk icon to convey “Save” – one of the most important features of any application – is most telling (See below next to the orange P for Powerpoint).

It’s a real wonder, given most people under thirty have probably never seen a floppy disk in the flesh, and those over thirty would never want to see one again.

This is not the case of an icon becoming a universal standard, but laziness of thought and design which permeates so much of the Windows look and feel.

I’m of the belief it will take a whole generation to come up through the ranks to kill off this expectation about the quality of slides. This generation will have been exposed to dazzling graphics on TV and in the movies, as well as their own creative efforts hopefully using their school based Macs with Keynote, as well as the graphical charms embedded in their iDevices. Their expectations will hopefully influence current presenters to change their ways.

Until the current generation of Powerpoint users take on training in presentation graphics, brain-based learning or simply switch to Macs and Keynote, many of us attending presentations at conferences will needlessly endure examples of slide construction which reflect too much time subliminally taking in the Windows desktop and its lamentable icons as the de facto standard, without thought or reason.

(Coda: For an illustrated history of Apple’s User interface complete with inexplicable changes, Daring Fireball’s John Gruber’s presentation in New Zealand in February, 2011, should not be missed, here. Although how John finishes his talk is a salient lesson in how not to do it!)

Xander Soren demoing Garageband at the iPad 2 keynote – you’ll not see a finer example of a tech presentation and demo for many years

At last week’s iPad 2 keynote, those of us watching and waiting for evidence of new features for Apple’s Keynote presentation software received both good news and bad.

The bad news was that we saw nothing new beyond that which we’ve seen in the past year of Keynotes from Apple. In fact, we saw less evidence of the inclusion of new effects when compared to the keynote introducing the iPad 1 in January 2010.

The good news – by inference – is that the next update to Keynote has been baked and must now be cooling, ready for serving. What’s holding up its delivery to hungry Keynote users I would assert is a timing issue, rather than a development issue. Perhaps the next version of Keynote is tied to the release or update of some other Apple product, like MobileMe or iWork.com or AppleTV, before it goes to the public.

Or perhaps, as I have suggested in a previous blog entry, it will be released when Keynote for the iPad 2 is released March 11 in the USA, March 25 in selected other Apple countries, and then elsewhere. Keynote 2 will move closer to parity to the existing desktop Keynote feature set to take advantage of iPad 2 increased horsepower, one assumes.

The other good news for watchers of Apple keynotes was the sprightliness of Jobs’ performance. Many had assumed he would remain on medical leave, meaning his usual deputies would give the show. Clearly, Jobs has deep affection for the iPad, seeing it as yet another disruptive hardware/software product from Apple which “changes everything” to use an expression from a 2007 Jobs keynote, when he introduced the iPhone.

If you are a presenter who likes to watch others perform, for both inspiration, direct learning, or merely to admire expertise in action, this past week’s keynote is one to watch several times to truly add to your principles of presentation. While others may view the keynote to learn of the iPad’s attributes, presenters have an opportunity to view not one, but two masters of presentation in action.

Jobs clearly is one of them, and while his deputies did a fine job, only one truly stood out as simply astounding. And when you watch Jobs’ reaction as he accepts the slide clicker at the end of his deputy’s presentation, you know Jobs has witnessed presentation magic on the stage. It would be easy to think he’s pausing in wonderment at what the iPad has achieved, but without a blow it out of the water demo I doubt his reaction would be such momentary muteness.

I’m referring here to the presentation of Garageband by Apple Music Marketing Director, Xander Soren. You can see his presentation commence in the official Apple keynote podcast (you can subscribe to and download Apple keynotes in iTunes) at 47:30 when Jobs makes the introduction to Garageband.

Before I make my pitch for the quality of his presentation, you should know Xander doesn’t get it easy. Not just does he follow Jobs’ presentation, but he is the third and last of the deputies to do a demo: he’s preceded by Scott Fostall discussing iOS 4.3, and Randy Ubillos, Apple’s Chief Architect for Video Applications demoing iMovie.

Like Randy and Scott, he has to do both the walk and the talk when demoing, something that Jobs is doing less and less of in recent keynotes. If you recall, when Garageband was introduced in 2004, a year after Keynote was released, Jobs himself demoed the software, assisted by the musicianship of John Mayer. It was a fairly complicated demo, and close observers of Jobs will know he keeps a bound notebook on hand to follow the demo precisely, yet surreptitiously. (If you have very complicated presentation, it’s wise to emulate this and print out each slide and its builds and keep it not far from your Mac or PC.)

What is also known is that Jobs demands perfection of his fellow presenters. His own legendary rehearsal routines are well known, and over the years until recently he has held the stage on his own for more than two hours without reading a script, merely using Keynote’s presenter display (where he can see the current and next slide – invisible to the audience) to cue him in. I use the same method, but it requires much rehearsal knowing what stories to tell for each upcoming slide, and segueing easily between slides and their stories. It gives Jobs’ presentation an almost personal touch, as if he’s in conversation with you. (I am still amazed at how many Powerpoint users are unaware it can also employ presenter mode, perhaps because until Windows 7, using another monitor for screen splitting was a pain).

For those less fortunate in their presentation skills, Jobs can be a hard act to follow, where they might read cue cards as Cingular CEO Stan Sigman (below, left) did at the 2007 iPhone release (to the heehawing in the blogs that followed – one can imagine how the twitterati would have pounded on him. Indeed, one commenter on the Macrumors site said: “I was enjoying my cookies and milk, watching today’s keynote with marvel & excitement when the Cingular CEO came on and I passed out on top of my cookies and milk.”)

(At this point, I’ll share a fantasy I almost put into action at my first Macworld 2008 Presentation Magic workshop, a year after the iPhone’s release. Being an unknown at the time to Macworld audiences, I was going to appear from behind the very large projector screen, carrying a whole bunch of cue cards, approach the microphone, tap hard on it in a most amateurish way, and then introduce myself as Les Sigman, Stu’s nephew at which time I would “accidentally” fumble my cue cards into the air and onto the ground, where I would then stand frozen with fear. As it is, the talk still got plenty of laughs and the audience and I had loads of fun).

Sometimes, this desire for presentation perfection means the keynote seems a little out of kilter, as if a product or more likely a person couldn’t meet Jobs’ standards and that demo was aborted. At other times, beyond his control perhaps, Jobs concedes the stage to a fellow CEO with hilarious results, as in the time in the 2005 Macworld keynote he introduced Sony President, Kunitake Ando, to discuss video products for what Jobs declared would be the Year of Video HD Editing.

Usually, Jobs exists the stage when anybody else presents, staying on long enough to shake hands and handover the slide clicker, then he’s off to the stage wings to observe. Contrast this with performances by Microsoft CEO Steve Ballmer where he stands on stage, hands on hips brooding over the demo. (See my blog entry here for my description of Ballmer’s epic fail at CES 2010 when he “introduced” Windows powered tablets in an attempt to gazump Apple’s rumoured tablet introduction a few weeks later.)

If you read the blog entry, you’ll see how I wondered aloud why Ballmer was so ill advised as to demo the tablet standing and holding it on his belly, working it upside down. It’s a perfect metaphor for Microsoft’s historic poor grasp of human factors and useability. I suggested in the same blog he ought to have sat in an armchair to do the demo, the way most people would be expected to use the device. Perhaps he was in such a hurry to get it over and done with, that sitting down would have drawn it out too much. A few weeks later, it’s exactly how Jobs, Schiller and others demoed the iPad.

Let’s come to Xander now, after this rather long prologue, and why I believe it will be a long time before you see another presentation of a tech product that will surpass its quality.

Unlike his colleagues, Xander (who has presented previously on stage at the Back to the Mac event in October 2010), went directly to the armchair and picked up the iPad to rip straight into his demo. At this point, we knew he meant business, yet he appeared warm, effusive and welcoming. He had a tough task, moving his attention – and thus ours – between looking and working the iPad, giving eye contact to the audience, and occasionally looking up at the big screen behind and to his left, mirroring his iPad’s display.

From there, he is word perfect. I don’t believe I caught one “um” or “er” or word trip. He pauses appropriately, his words flow mellifluously, and essentially he’s easy on the ear and the eye. His presentation is musical in its tone, and content.

At 49:00, as he begins to demo a keyboard instrument, he says: “I can type on that (piano) icon right in the middle there” and that’s exactly what he does, and we share in what comes next. Xander repeats this style throughout his demo, leading us easily as to what will happen next, even if our knowledge of musical instruments is lousy, like mine!

His demo could have been incredibly hard to follow, as I find most of Randy’s for iMovie, I’m afraid to say. But Xander’s presentation style allows me to be comfortable in my ignorance, remain engaged, and share in his delight at the iPad’s capabilities.

Xander then takes his presentation to another level, by creating music on several different devices, from keyboard to guitar and drums, and it all sounds so musical. You just want to grab an iPad and play it, even if you don’t know a G string from a boombox. Of course, the “wow” factor is helped by Garageband’s capabilities, turning the iPad from the critic’s “toy” into something you can expect professional musicians will use on stage. I imagine they can put three iPads side by side (the picture below shows 15 white and 11 black keys) and get a full keyboard, each with its own octave range.

As Xander takes us through several of Garageband’s instruments, those of us who might be getting a little concerned that we will miss out on all this fun because we’re unmusical are saved when he demoes how the software can help us create music with its built-in tools (This part of the demo starts about 54:20). What could have seen the presentation meander down an unhappy path is saved by another “Gee Whiz” demo of Smart Instruments, which wraps up his presentation. Watch how he emulates a text based slide by mentioning the name of the instrument and then sliding the iPad screen to the instrument in perfect synchrony: “We have smart guitars… (slide)… smart keyboards… (slide)… ..smart bass… (slide) .. smart drums…”

Xander then refers to Smart Instruments as “musical training wheels”, a great metaphor. From there, a new feature is shown, allowing a canvas to display various instruments in order for a song to be created, returning us from baby steps, to how professionals construct songs. In order for us to understand the significance of this technical achievement, Xander cites how the Beatles in their heyday created their songs with huge equipment which could only record four tracks while the iPad can record eight. The Beatles’ four track recorder was “the size of a washing machine and… weighed 300 pounds” up against the iPad’s 1.3 pounds. This kind of presentation comparison helps us remain in a state of delight with what we can potentially achieve (leaving aside a heavy quantum of innate talent!)

At 1:00:00 Xander finishes his presentation with words of encouragement to us, his audience, stating Apple can hardly wait to see what its users come up with once they get a hold of iPad with Garageband. It’s hard to believe he has packed so much into just 13 minutes – less than a standard TED talk.

Jobs walks back on stage, momentarily flummoxed himself!

"I dont believe what I just saw"

In conclusion, if you’re a presenter of any material – technical or otherwise – you owe it to yourself to watch the iPad 2 keynote and in particular Xander’s performance. And then watch it again to extract all the presentation magic and musicality you can. It would not surprise me at all to learn that Xander also plays a horn instrument, such is his breath control throughout his performance.

I think soon I’ll have to write that blog article about how to control for all those off-putting “ums” and “ahs” and other connectors that connote nervousness and possible lack of preparation and rehearsal.

Um, soon…

The more conservative an industry, the more conservative and unengaging their presentations (sigh)

[I attended an aviation symposium a few weeks ago, and tried out a new text writer for the iPad. How best to try it out other than using it to blog in real time. Below, the results, cut and pasted into WordPress for the iPad].

I’m Sitting in an airline and aviation conference in the Human Factors stream, and being persecuted with poor PowerPoint.

Already we have had to drop out of the show to go in to Windows Media Player to show a humorous video the presenter hoped would stimulate our interest. She succeeded in getting a few laughs due to the slapstick nature of the video (one of those “motivational” slick videos).

The outstanding thing so far, from a presenter’s viewpoint, has been the disconnect between what’s on the slides – mainly text – and what is being said.

What we have been seeing is a slab of text with the usual bullet pointed listings, which is read automatically by the audience, to judge by the audience heads rotating towards the screen and away from the presenter. This is followed by the presenter talking without a script, in ways that have little connection to the words on the screen.

In this way, the presentation becomes a lecture, not an engaging presentation, not helped by the fact we are in a university lecture theatre.

The presenter is also standing well away from the slides, which subtly tells us the slides are irrelevant to what she is saying. This of course is a tad ironic, given we are discussing human factors in aviation disasters! Much of this subject is bounded by issues of attention, getting and keeping it, in the face of potential overloading of sensory channels. If only presenters, especially those who talk about training adults, would apply their own knowledge base to their presentation efforts.

There is also a disconnect when the presenter refers to future slides coming up in the talk. This is ok if you’re asked a question from the audience on a topic which you will refer to later, but what’s coming up ought not to be given away by the presenter themselves unless there’s a very good reason to do so. I think it happens when presenters are unconfident in their ability to tell stories, and thus link concepts.

We are also being given lots of potentially interesting examples but they are not being illustrated, only described with words.

But the examples in fact cry out for a picture, or a short movie, so we in the audience are challenged to change modalities of information transfer, lest staying in the same narrow modality – listening – leads to boredom.

Judging by the lack of spontaneous questions and minimal note taking, I’d say many are feeling disengaged and wondering how relevant this talk is to them personally, and to the subject in general. In other words, did the talk’s abstract meet their expectations upon delivery. Of course, in the aviation industry, aircraft manufacturers are severely penalized financially if their products do not meet promised expectations.

In which case, as her talk was coming to an end, I formulated a fantasy question to ask, (but I was too prudent to actually ask):

“Dear Presenter, if you were to apply your knowledge of human factors to your own PowerPoint, what would you apply first and where?”

The iPad as Enterprise Trojan Horse – lessons for those who don’t learn from history (with Keynote as lead warrior)

Macworld 2011 has come and gone, and I am happy to say my presentations featuring Keynote went very well. I’m now awaiting the formal evaluations to be shared from IDG which I will post, warts and all. You can read two attendees’ post-workshop reviews to get a feel from an attendees’ viewpoint of what happened on the day:

1. From Ron Albu, the President of the Hawaii Macintosh and Apple User Group, click here.

2. From Gary Bowman’s blog, here.

The picture at top was taken by Gary who kindly allowed me to post it here.

I will give an extended description of the full day workshop in a blog article to come, but I was very fortunate to have two senior members of the Apple Keynote team attend. They observed the workshop and listened closely to other attendees and their desires for how Keynote ought to evolve. Of course, I also offered demonstrations of Keynote’s strengths and weaknesses in the hope it might add to some future feature set.

The day after the workshop, I offered a User session of 75″, featuring Keynote on the iPad. At the time, Keynote had just been updated so that it could now operate in presentation mode, just like its older sibling on the Macintosh, and it also featured presenter notes.

I had to admit to the group present that I only occasionally use Keynote on the iPad for presentations, as usual files have until now been much too media rich to survive the transition to the iPad. I do use the iPad version almost as a sketch pad to jot down ideas for a future presentation much the way others might use a “back of the napkin” pen and paper technique to record ideas.

That said, as I do for most workshops, I started this session by placing the iPad in some kind of historical context, by firstly saying that I had written about my desire for a tablet and Keynote application for it in later 2004, here.

Here is a partial screen shot of what I wrote:

I include this screenshot (do go and read the rest of the article where I mention Keynote magic) so as to give you a date at which I first thought about tablets and Keynote for presentations.

So after this curious introduction, I then spent some time showing screenshots from the webpages of some fairly well-known iPad naysayers who shortly after January 27, 2010 when the iPad was first shown (my presentation also fell on January 27), roundly criticised the device as Jobs’ folly. It so reminded me of the reviews the first iPod received almost ten years ago, when it was greeted with much mirth from pundits who wondered who would spend $399 for a 5GB mp3 player. Who, indeed!

[UPDATE: Horace Dedieu has today blogged a reverse chronological of pundit short sightedness here, for your bemusement. It’s based on Terry Gregory’s aaplinvestor blog here.]

Now a year later, I showed the same critical pundits display long term memory loss (or active avoidance of their own short sightedness) since they were now lauding the iPad and criticising the wannabees still to find their way to the marketplace. I suppose when a device has been the fastest selling device in history (according to some estimates) and has 90% of marketshare, it would be awkward to not laud it.

With the humorous pokings at the tech media out of the way, it was my turn to take aim at what might be a surprising target: Keynote for Macintosh users.

If there was a group who were most vocal in their disappointment with Keynote 1.0 for the iPad, it was Keynote 5 users. Like me, they too had long hoped for some other ways to use Keynote, and when the iPad was shown on January 27, 2010 in a demo by Phil Schiller, the belief was formed by many that it would merely replicate the functionality of its bigger, older sibling.

Of course, once they paid their ten bucks and began bringing in their large, multi-build, multi-transition and multi-font desktop Keynote files, disaster struck. Keynote for the iPad lost many of their carefully constructed builds, could not handle animations, lost fonts, and worst of all, lost the ability to maintain groups, whereby images and text could be grouped as one image for various builds and effects.

Oh, and not to mention the absence presenter notes and no presentation display such that current and next slides could be seen adjacent to each other (since corrected in the current version, 1.0.3). Keynote could display out to a projector, but it couldn’t even operate in mirror mode.

All this meant that well-versed users of Keynote for the desktop were in for massive disappointment and frustration. Essentially, these were independent presentation softwares, and unless your desktop file resembles a very simple but all too typical Powerpoint slideshow – all text and minimal builds and transitions – there was no point in creating a super show in Keynote and then moving it over to the iPad. Which by the way required such circuitous efforts as to make many of us scratch our heads and wonder, “What were they thinking?

Truly, the various comments I received was that Keynote 1.0 was a rush job, done at the behest of Steve Jobs in order to give the iPad the semblance of a business tool, rather than a toy for kids to play games with…

But in laying some criticisms at the feet of my Keynote-using brethren for having such high hopes even though we all knew the very low processing and graphics power of the iPad, I also suggested to them that if one had come in from the cold of the land of Powerpoint for Windows – again,  all simple text slides and minimal use of animation and transitions – Keynote on the iPad would prove to be a delightful revelation!

I suggested that such users, perhaps purchasing their first Apple product (or their second after their iPhone) would nonetheless be wowed by Keynote for the iPad with its albeit limited transitions and builds. But limited in this case is a subjective term, given the low level of advanced presentations one sees in workshops and conferences. For this group, Keynote on the iPad could open up new possibilities, in much the same way those of who first began using Keynote for the Mac in 2003 had discovered a new way of producing visually rich presentation styles.

I went a little further, and noted that Keynote for the iPad was clearly a very popular app on the App Store to judge by its published rankings, and that the engineering team had produced three updates in a year, while the desktop version was still waiting for its impending update after more than two years waiting. Now we know where all that energy has gone – the Keynote team is not a big one, and Apple has limited resources after all.

What I did say too is that I expected there to be increasing parity between the feature sets of the two Keynotes, so that one day there will be easy transfer between the two platforms with no loss of functionality. Indeed, in at least one respect, Keynote on the iPad is ahead of the desktop version, in ways that suggest what we may see in a the next update. I’m referring to the ability of Keynote to layer objects on a slide, and move them forward and backward relative to other objects.

I make great use of this undervalued property of Keynote in my workshops. On the desktop version, its implementation is in dire need of improvement, and indeed Powerpoint  2011 for the Mac has a “coverflow” type means of showing and moving slide elements. On the iPad it’s also down with a slide control, as you can see in the screenshot below:

I see feature parity between the desktop and iPad versions as the next goal, with perhaps feature sets unique to the iPad to take advantage of its useability much like we see now in its versions of Garageband and iMovie. Who knows what the gyro might mean for presentations! Now that iPad 2 has arrived with its twice as fast processor and “up to nine times as fast” graphics processor, I fully expect Keynote to be updated on the iPad perhaps to version 2, and coincide with the release around the same time, of the desktop version. Don’t lay bets on this, however, as guessing when Keynote will be updated is like asking when QuarkExpress would move from System 9 to OS X (for those who remember what a laggard it was).

So with sales of iPads exceeding even Apple’s expectations (as was told to me by the Apple crew who attended my workshop), I return to something else I discussed and showed in my User group presentation: that I believe the iPad, and Keynote with it, is acting as a Trojan Horse to move Apple products into industries and sectors where they have been unwanted by the IT leadership for various reasons, cost and security being primary, and “it’s not Microsoft compatible” being in the mix too.

The story of the Trojan Horse is of course a wonderful metaphor for the secret intrusion into well-guarded locations of troops who would bring mayhem once released from the wooden beast in the dead of night.

In the iPad story, it’s not CTOs who are asking for the iPad to come into the enterprise, but it’s coming from both ends – workers bringing their own iPhones and iPads so as to better get work done – and CEOs who have discovered the delights of these products, much to the chagrin of the security minded IT departments who inwardly scream about another system to learn about, especially after years of sniping at the little computer company who could.

So for my workshop I created the video below to represent the story of the iPad acting as Trojan Horse. Watch it to the very end, and I’ll tell you more about it.

The video was gathered from YouTube clips of the movie of the Trojan Horse from a few years ago, and the mp4s downloaded moved into iMovie 6HD for editing so as to get the sequence I wanted. The sound was also heavily edited.

The video was then exported as an mp4 into Keynote, where the pictures of the iPad were duplicated into a grouped array, and then used with a motion build to move in almost precise timing with the Horse saddle as it moved into the walled city.

This got quite a laugh at Macworld, especially as I explored the metaphor of the serfs dragging the Horse in. I described these as the enterprise workers usurping the IT department and playing their role in deciding how they should work with available technologies, as you can see from screenshot here:

Later when the beast has come to a halt, the city leaders inspect it (pictured below), and I described these as being the C level personnel: CEO, CTO, CMO, CFO etc, all somewhat flummoxed by the appearance of this beast, little knowing what was in store for them.

At the conclusion of the video, I use various rotate, scale and motion path effects to create the images of the Horse basically taking a crap using iPads, metaphorically suggesting the iPad would crap all over its competition, as well as making the early naysayers (neighsayers?) look like horses’ asses.

As I read the various reviews of the iPad 2, there is a curious dichotomy.

One group expresses disappointment that iPad 2 didn’t go far enough in improving upon iPad 1, yet their suggestions as to what ought to have changed are the same old laments: no USB, no Flash, not 128GB, and the all too familiar wail of Apple’s closed garden.

Others are delighted to see the evolution of the iPad with its cameras, new form, and improved processing power. I fall into the latter camp, and look forward to seeing if my predictions of parity between the two Keynotes come about due to these improvements which now doubt will occur on an annual basis.

In fact, I fully expect Keynote on the iPad to one day have unique features not in the desktop version which might make some consider it as their primary presentation creation tool. Now that would truly fulfill the role of the Trojan Horse!

2010 in review

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Wow.

Crunchy numbers

Featured image

The Louvre Museum has 8.5 million visitors per year. This blog was viewed about 76,000 times in 2010. If it were an exhibit at The Louvre Museum, it would take 3 days for that many people to see it.

 

In 2010, there were 38 new posts, growing the total archive of this blog to 77 posts. There were 101 pictures uploaded, taking up a total of 35mb. That’s about 2 pictures per week.

The busiest day of the year was December 20th with 3 views. The most popular post that day was Excitement and anticipation builds for Keynote users expecting iWork 11’s release on January 6.

Where did they come from?

The top referring sites in 2010 were macsurfer.com, macdailynews.com, keynoteuser.com, google.co.th, and web.mac.com.

Some visitors came searching, mostly for iwork 10, mad scientist, iwork 10 release date, keynote vs powerpoint, and keynote vs powerpoint 2010.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

Excitement and anticipation builds for Keynote users expecting iWork 11’s release on January 6 December 2010
7 comments

2

When will the next iWork be released? Very soon if Apple follow its own history… And some Keynote 6 predictions. December 2009
11 comments

3

Powerpoint 2010 takes it up to Apple’s Keynote – the game of leapfrog is truly on! July 2009
6 comments

4

For those who don’t get why Gizmodo is in deep trouble, imagine if the iPhone prototype was a new model Honda about to be released. For the truly challenged, eat some breakfast first – it improves learning, at least in schoolchildren. April 2010
39 comments

5

Keynote on the iPad: Curious minds wish to know how many are playing with Keynote for the first time, and how many are Windows users. It might tells us why Keynote has disappointed so many April 2010
4 comments

Excitement and anticipation builds for Keynote users expecting iWork 11’s release on January 6

Apple’s official announcement that its much anticipated “App Store” will “open” for business on January 6 brings with it much excitement in various Apple camps. These include of course developers themselves, many of whom will be hoping a bonanza awaits them, much like those who got in early for the iPhone apps store achieved.

The tech press, both mainstream and within the blogosphere, will also be watching closely, anticipating whether this is another Apple-led charge into a new retailing paradigm. No one who has watched the success of Apple’s bricks-and-mortar retailing environment will be quick to dismiss this next development in Apple’s reaching out to both developer and consumer alike.

But there’s another group, into which I place myself fair and square, who are anticipating January 6’s developments. I am writing of presenters who use slideware to aid their efforts to persuade their audiences of their sincerity and wisdom of their messages. How so?

Well, if rumours which have been circulating for several months hold to be true, we can expect Apple to showcase its own “apps” on opening day of the App Store.

In its own promotional material on its webpage, we see iWork 11 components used as examples of how the app store may appear. It shows each component in the current iWork – Keynote, Pages, and Numbers – for individual sale, as well as several fictitious apps.

As I have written elsewhere on this blog, Keynote is due for a major update. It’s truly been a long time to ask its adherents to wait patiently. This has been difficult to do as we watch Keynote’s advantages whittled away with excellent progress by the Microsoft Office team, both Mac and Windows. The Mac version looks suspiciously like Keynote, which is a form of compliment I suppose.

Its interface is still a dog’s breakfast however, and Microsoft’s engineers have yet to duplicate some of Keynote’s now very recognisable transitions and text builds, both in terms of their variations and smoothness.

The Keynote team have also been on the receiving end of much wished-for lists of improvements these past almost two years since Keynote 09 was released. For myself, rather than necessarily asking for specific components to be included, such as better sound management, I directly asked the team to consider how presentations themselves are undergoing changes.

When I spoke with them and gave a brief presentation, I wanted them to understand that future audiences would challenge old-style presenters (think all those text-driven, bullet-sodden Powerpoint slides you have come to dread) with demands for better recognition of audience needs:

1. how to get and keep audiences engaged;

2. how to draw out the essential message on a complex slide (using callouts);

3. how to better tell a visual story to support the spoken one such that the speaker remains the centre of the audience’s attention, until they willingly give it over to the slide’s content;

4. how to help presenters grab audience attention when there are so many distractions drawing attention away.

I tried to show the team how I think about achieving these presentation goals using the available tools in Keynote 09 in the hope it would stimulate their creative juices while they likely worked on the next version; and in the meantime kept sending examples of movie and television effects I saw which truly engaged me and which I wanted to see in the next Keynote, especially I struggled to duplicate the effects myself.

For instance, I would really like to see Keynote include the following effects I recorded at the Apple Store Chadstone, below, if we’re to get new effects.

In general, what I implored the team to not do was merely add more transitions and builds (although the effects above would be welcome), but move Keynote to another level of presentation style and capability.

In terms of the latter, there have been rumours of some kind of integration with the current AppleTV. I purchased one of these a few months ago, and have enjoyed using it with my iPad controlling it, rather than the slim remote it’s packaged with.

The thinking has been that Keynote presentations could be wireless transmitted through AppleTV to a data projector. Some kind of wireless connection would be welcome for presenters. As it is, I always take with me a 15 metre VGA-VGA cable and a connector so that I can position myself in the room where I choose to be, rather than stuck behind a lecturn where I am also confined by the connection to the data projector.

The problem currently is that AppleTV is HDMI-based, and very few data projectors use this connectivity currently. This will grow quickly in the next year, but for now VGA or RCA remains the predictable standard. I had hoped a conversion cable would help: HDMI out to RCA and VGA, but the projector (and an HD TV) I tried it with proved unsuccessful. Possibly, a firmware upgrade might allow this cable to work, but it seems un-Apple-like to go backwards or make concessions to what will inevitably be legacy connectivity methods.

Other possibilities come January 6 may include better sharing capabilities in the next Keynote. Microsoft’s Office touts exceptional online sharing and collaboration. Keynote currently is unable to share all of its glories when exporting to Powerpoint, “dumbing down” some of its most potent effects.

This is one area where those considering making the transition to the Mac – to best employ Keynote to make “unPowerpoint” presentations, if you get my drift – come unstuck when they need to share their presentations.

Hopefully, January 6 will also see some kind of beefed up iWork.com come out of beta and address these crucial shortcomings and reinforce Apple’s desire to reach further into the enterprise marketplace.

Mind you, Powerpoint is not without its problems here, with three version of Powerpoint (2010, 2007, and 2003) in common usage. I have too often seen 2007 presentations given over on USB to conference organisers, only to see the HP or Dell PCs in the conference room equipped with PPT 2003, yielding various blends of compatibility.

Moreover – and this applies to Keynote users too – those special fonts used to give your presentation some measure of “personality” will likely not be found on the PC or even the central server, and so the presentation is dumbed down and formatting and layout suffers to the point of incomprehensibility.

So all that said, we have several weeks to see if the iWork team have listened to their endusers, allowed themselves to have their creative heads, and foresee the need for presentation software to move to another level by equipping we endusers with tools to match what today’s audiences demand when they are asked to sit for an extended period of time.

I am hoping that not just have they listened, but they will delight us with unexpected gifts, which have us slapping our foreheads with, “Of course!”

We saw this two years ago with the Magic Move transition, which I hope will be improved upon. If I permit myself to list a few “hoped for” capabilities, it would include:

1. Much improved audio and video within-slide editing, including for the latter rotation, masking and perspective options.

2. Timeline – please, an Apple-like Timeline.

3. I expect to see much improved and out of the ballpark animation and 3D effects. These have been coming a long time, visible in the iOS interface. I include some variant of Coverflow, so as to allow better arrangement of objects on a slide.

4. Closer parity between Desktop and iPad versions of Keynote.

For myself, it looks like it will be a very busy three weeks between January 6 and my presentation at Macworld on January 26 as I come to grips with hoped-for updated and new features. At least it won’t be a repeat of Macworld 2009 when Keynote 09 was released the day before my two day workshop!

Will a new iWork and iLife be revealed at this week’s Apple “Back to the Mac” event? It had better in the case of Keynote – Powerpoint has caught up, believe it or not…

When all eyes and ears turn to Cupertino this Wednesday for Apple’s “Back to the Mac” event,  observers will have their own agendas they’ll be following in the hope that Apple reveals something of interest to them.

Users of Apple’s iLife and iWork suites of applications will be looking especially closely at what will be released. iLife is surely one of Apple’s jewels in the crown for its consumer Macs, providing Mac users with a value proposition unmatched in the Windows world. Each of the apps integrates with the other, and represents “as good as it gets” software solutions which come bundled with each new Mac.

To achieve better outcomes of a professional standard means leaping to an expensive Pro set of suites, such as the Final Cut Studio. It represents a huge leap above the domestic iLife which for many people including some professionals, represents “good enough” computing.

Apple’s office suite, iWork, used to come bundled with all new Macs as a 30day fully functional demo, only requiring purchasing a serial number online to allow continued full use after that trial period elapses. That bundling stopped some time ago, and it’s now a 500MB download for those who want to use it in demo mode.

Both iWork for the Mac and iLife were last updated in January 2009, when Phil Schiller performed Apple’s last keynote at Macworld Expo in San Francisco.

During this time iWork’s principal competition, Microsoft Office, has recently updated to Office 2010 for Windows, and a few days after the Back to the Mac will update to Office 2011 for the Macintosh.

Should iWork not be updated, it will be a strange reversal where Apple products are named in an outdated fashion, while Microsoft is ahead. But the stars are aligning which strongly suggest both Apple suites will be updated this coming week.

The blogosphere has begun reporting back dating on iWork/iLife orders, a usually reliable sign of updates on their way. We know a new Keynote version is out there, starting in January this year when Steve Jobs revealed the iPad and we saw new Keynote builds.

The stopping of the .Mac service on November 8 (not just the ability to update its content, but now to access it at all) suggests MobileMe, iWork.com and iWeb will see significant updates, hopefully with new functionality including sharing and social networking aptitudes.

More importantly, with updates to Microsoft’s Office suite, Apple must improve its iWork suite very very soon. iWork’s jewel in the crown, Keynote – the only Apple product Steve Jobs telegraphs by his use of it that an update is upcoming – has been caught and in some areas of functionality, surpassed by Powerpoint, both in Windows and Mac versions.

I’ve played with both, and the luring of Windows users to the Mac via Keynote’s superb media and font handling is now no longer feasible – Powerpoint has caught up that much. Mind you it’s caught up by adopting an incredible amount of Keynote’s look and feel. Even if it feels like a nightmare to navigate around its interface which lacks simplicity and kindness to new users.

In the Mac version, it has several features which exceed the functions of Keynote. It allows movies to be dropped in, framed and angled while Keynote remains flat by comparison. Yes, you can rotate movies, but its current editing capability is poor by comparison. Take a look below at the screenmovie I created in beta showing me manipulating Powerpoint’s media controls.

Powerpoint has its own advanced Masking abilities, and has cleverly found a way to visualise and control layers on a single slide, something Keynote is currently deficient in… how the Keynote team didn’t include some kind of Coverflow ability to move through a slide’s layers is beyond my understanding. Here’s how Powerpoint 2011 does it, below, using a ppt file I downloaded:

(Curiously, in his Wall Street Journal review, Walt Mossberg describes this effect of seeing a slide’s layers as Powerpoint’s ability to “dynamically reorder PowerPoint slides in a 3-D view”. I wonder how closely he actually played with Powerpoint, as I have described this as a feature unique to Powerpoint.)

Another important differentiator is Powerpoint’s ability to better employ its presenter mode. So overlooked by Windows users for whom setting up a second monitor has traditionally been a pain and because convention organisers give you a monitor to work in mirror mode, presenter mode allows you to see the current slide (the one your audience is viewing) as well as the next slide’s next build on your Mac or PC. I can’t tell you how many times in Presentation Magic workshops I have revealed how I don’t use notes because I know the story coming up on the next slide. Even experienced presenters sometimes are unaware of this facility. On the Mac, you can swap displays in presenter mode, such that your audience now sees what you see on the Mac. There is no reason to do so of course unless you are teaching how to use Keynote or now, Powerpoint.

But Powerpoint now goes several steps further. It actually plays the current slide in presenter mode, while in Keynote it remains static, even if a movie is playing. The slide ready to progress bar, which is green when Keynote is ready to go to the next slide, and red when it is in the middle of a transition or build and can’t progress, in Powerpoint is replaced by a green progress bar, which gives immediate visual feedback about how far through your slide deck you’ve come.

A third difference is restarting your countdown timer. On the Mac, to restart the timer, you need to escape the presentation, and start again. In Powerpoint 2011, there is a restart arrow to zero and begin the counter once more (as will advancing to the next slide).

In the screen shot below, you can see all these elements at work, plus Powerpoint’s ability to, on the fly, adjust slide note font size, and add notes to the next slide, which might be useful if asked questions during your presentations or as a personal reminder for a presentation debrief about which slides worked and which didn’t – strongly recommended, by the way.

Mind you, Powerpoint’s presenter view lacks many of the preference settings Keynote 09 possesses, and I could not locate a means to countdown your slide show, ie. time remaining rather than elapsed time. Additionally, Powerpoint as well as its siblings in Office 2011, all perpetuate the use of a floppy disk icon to signal the “Save” command, something an eighteen year old freshman has probably never seen in his or her computing lifetime!

I’ll have more to say about this and other UI elements of Microsoft products in a forthcoming blog entry.

Finally, as much as I praise Powerpoint 2011 (if only to facetiously place a rocket where it belongs) its builds and animation are lame by comparison to Keynote. It still can’t do a proper slow dissolve which Keynote 1.0 achieved in 2003, and its collection of transitions, while attempting to emulate Keynote (I am so tired of seeing Cube transitions – get over it already), looks better matched to your basic Windows Movie Maker software to show the holiday movies, than a professional presentation software meant to persuade people to either part with their money, or change the way they think.

So, will iWork be updated this week? Well, the gap between iWork 08, released August 7, 2008 and iWork 09, released January 6, 2009 is 16 months. If it’s released this week, iWork 11 (if that’s what it will be called) will be 22 months in the baking – that’s a heck of a long time when you have Office breathing down your neck, as well as open source office apps, not to mention non-linear Flash-based Prezi.

Keynote needs now to step up to the plate, integrate better with its baby brother on the iPad (I’m sure this is part of the plan) and move to a new level, leaving Powerpoint in its wake as just another slideshow app.

I’ve been sending the Keynote team screen movies of effects I’ve either created or viewed in movies, on TV, or on the web. News and current affairs programs in particular are marvellous sources of engaging visuals, from The Daily Show with John Stewart, through to Rachel Maddow as well as PBS, BBC and History Channel specials.

The kind of effects these programs employ is what 2011 audiences will expect. No longer do audiences passively drift off into imagination when bored and disengaged, they actively pursue other attention-grabbing activities on their iPhones and iPads and Blackberries, making the task of holding their concentration even more difficult in 2011.

Keynote can now leap ahead if only Steve Jobs has allowed the team to exercise their imaginations. Not everyone wants to present like Steve, as good as he is at demonstrating Apple’s products and vision. Not all presentations are simple exercises in placing huge text in iStockphoto cliched visuals.

There is a world of science communicators ready to move to another non-Powerpoint level (you would shudder to think how many top scientists and academics still use Powerpoint for Windows 2003) in order to communicate within their communities and just as importantly to those outside their depth of knowledge, but who have the power to help science advance or to withhold funds and stifle pure research to all our detriment.

Yes, I think it’s that important that we find better ways to communicate complex ideas in 2011, and I will be bitterly disappointed if:

1. Keynote is not updated very soon, preferably this week,

and

2. it’s just another point update, with a few more transitions and build effects.

The presentation world and its audience deserves better.

Why Apple needs to strike hard and fast to make Keynote the dominant presentation software in colleges and other institutes of education – it can be done in the next five years despite Powerpoint’s undeserved current dominance.

In my last several posts, I’ve asked you to observe with me a changing landscape for presentations, in particular how the nature of audiences is forcing a shift towards visually-rich media.

Some of the research I have cited argues that a new generation is coming through who have grown up with the internet, especially broadband, which can deliver media in different ways than it was for their parents for whom dialup was the standard, as was your traditional text- and bullet-point driven Powerpoint stacks in college and the boardroom.

Young people coming through the ranks have grown up creating their own media, using devices like Apple’s iMovie and publishing it on YouTube and Facebook for friends and strangers to share.

Other social media like Slideshare have allowed academics and authors to upload their presentations and while many old-fashioned slide stacks still abound, it’s clear that they simply won’t catch the attention of younger viewers.

We are also seeing more and more mainstream media articles challenging Powerpoint’s dominance as the major channel for delivering knowledge and blogs such as mine and Garr Reynolds’ Presentation Zen asking for a rethink of the evidence behind engaging and persuasive message delivery.

While I like this blog to be as useful to a Powerpoint user as it is to an Apple Keynote user, I want to suggest that Apple is now primed to take a leadership position in helping the knowledge sharing process with a much more active and aggressive promotion of Keynote to an audience who is primed to receive and act on this message: College students and staff.

Recent surveys suggest the Macintosh, the only platform Keynote runs on, is making serious inroads as the platform of choice for many students and faculty.

In March, 2008, Appleinsider published the following:

Apple’s rapidly rising mindshare amongst current generation college students is setting the company up for an “aging phenomenon” that will spur further market share and revenue growth as those students enter the work force, investment bank Morgan Stanley said Wednesday.

A recent higher-education survey cited by analyst Katy Huberty reveals that roughly 40 percent of college students say their next computer purchase will be a Mac, well ahead of Apple’s current 15 percent market share in the demographic.

John Gruber’s Daring Fireball blog last week offered a more recent statistical analysis:

Philip Elmer-DeWitt, quoting survey results from Student Monitor:

“Among those who planned to purchase a new computer, 87% planned to buy a laptop. And among those students 47% planned to buy a Mac.”

Among student laptop owners, Apple has the highest share, at 27 percent. These numbers are short of the claim by analyst Trip Chowdhry that “70% of incoming University freshman students are coming with Macs”, but they’re still remarkable, and the trend is very strong in Apple’s favor.

At one time, Apple bundled its iWork office suite on all laptops as fully-operational demo software, which was operational for 30 days before it require the purchase online of a serial number.

It’s time for Apple to give serious thought to returning to this bundling for students. It’s also time for Apple’s online tutorials about iWork to shift to how academics can use Keynote especially in the sciences with its need often for special formulas, equations and graphs.

It’s clear to me also that the boardroom is still slavishly devoted to Powerpoint. But the trojan horse here will be those graduates who have used Apple’s laptops all their college lives, who have become au fait with Keynote as their preferred choice of multimedia knowledge sharing tool – even in MBA courses – and who will soon be entering junior then senior levels of management. It might take five years, but the statistics I’ve cited suggest a change is already underway, and it’s there for Apple to capitalise on.

Despite great improvements in the current and forthcoming versions of Powerpoint (much of it emulating or playing catchup to Keynote), there is still a huge legacy of basically awful Powerpoint for these new versions to overcome. Keynote users, in my observations, have rarely had this allegiance to old style, no evidence for it, styles of presenting now so much out of favour by those who make a study of knowledge transfer. But it’s a long way to go.

With the expected uptake of the iPad in academia and business, with its specialised Keynote app and maybe a new desktop version of Keynote, and you have a prefect storm of change brewing.

I’m guessing the next version of Keynote is in the oven almost cooked, just waiting for the sprinkles to be added before its release. Hopefully it will leapfrog Powerpoint 2010 (Windows) and 2011 (Mac). But what needs to be done also by Apple is to really ramp up its thrust into these important territories where significant change is occurring for which Keynote with its media rich properties is tailor made and a much better fit than default Powerpoint, even in its latest incarnations.

I’m hoping Apple can return its gaze for the next little while to the desktop/laptop application market place, and drive home the platform’s advances and advantages. I want Apple to especially offer a means for those in academia, student, teacher and researcher alike, to learn new ways of knowledge transfer in a manner that better suits the evidence base for how humans learn.

My visits to Apple HQ in Cupertino as well as iWork teams in Pittsburgh where I presented emphasised this shift; I am truly hopeful my message was received and applied in the next imminent version of Keynote, and beyond.

UPDATE: Even Bill Gates says so, sort of…

Gates acknowledged in a recent talk how the world of online education may well surpass traditional education in the next five years. Even more reason to get with the program of improving academic instructional training with appropriate tools and methods. Here is Engadget’s reporting:

Bill Gates just might be the world’s most famous college dropout (sorry, Kanye), but lest you think he’s changed his mind about the educational establishment, he’s got a few words of reassurance for you. As the closing speaker of the Techonomy 2010 conference, Bill dished out his vision of how learning will evolve over the next few years, stating his belief that no single university will be able to match the internet when it comes to providing the learning resources a student needs. Describing traditional studies as “place-based” and inefficient, he forecasts that university education will become five times less important within five years, with online lecture sources picking up the reins of enlightening our youth

With Powerpoint 2010 released to manufacturing last week, all presenter eyes turn to when Apple will release its answer in the next version of Keynote.

A regular visit to the statistics for this Presentation Magic blog reveals that a consistently popular entry features a discussion of iWork 10’s date of release; that is, there appears to be a pent up demand for the next version of Apple’s productivity suite.

Now I will guess that a significant proportion of visitors are trying to hedge their bets against making a premature purchase of the current iWork, knowing that Apple does not offer dates for upgraded products. It does work in cycles, such that at least for hardware, we know that Macbooks usually get a refresh in March/April, iPhones in June/July and iPods in September/October.

Software, however rarely gets advance notice, unless it is the OS itself, such as OS X or iPhone 4.0, given the needs of developers and their use of SDKs. Apple’s application software, such as iLife and iWork, as well as Pro applications like Final Cut Pro, operate on less predictable timelines, and rarely do we get much advanced notice.

clip_image002Contrast this with Microsoft’s Office Productivity suite for Windows, which has been freely available in beta for many months, and was released to manufacturing last week. Its official date for purchase is listed as June this year, and unlike Apple, Microsoft offers a free update path for Office 2007 purchasers who activate their copy between March and October this year.

This stands in marked contrast to Apple’s strategy: no beta, no release dates, no advance notice of upgrade features (albeit what you see Steve Jobs deliver in a product keynote), no free  or discounted update, and no product team blogging.

When you own 99% of the presentation landscape I imagine you can offer some largesse to your customers in Microsoft’s fashion!

With Powerpoint now released to manufacturing, meaning its major features are now locked down, it’s up to the Apple Keynote team to play its hand.

As I’ve suggested in previous blog entries, the two presentation teams play leapfrog with each other in terms of feature sets and performance. Powerpoint, at least for Windows, has always enjoyed many more features than Keynote. But in its case, more can often mean less. While I occasionally see brilliant use of Powerpoint’s expansive feature set, in the vast majority of presentations I attend (where I can quickly identify a Powerpoint stack from Keynote – usually the over-used background themes are the giveaway) the slide construction is dull and repetitive. Perhaps this is because so many presentations I see in person (compared to those that make it to the web via Ted.com, YouTube, or SlideShare) are in the science domain, where “just give me the facts, ma’am” rules the presentation style, rather than something a little more engaging and thus memorable.

Why is this so? I can only imagine that time-constrained scientists, whose main creative outlets might be experimental design followed by paper publications, simply follow the cognitive style of Powerpoint, with headers, subheaders and bullet points, with plenty of text. For that, they actually don’t need Powerpoint, just a pdf which can be projected up on a screen.

There is a real possibility that this may change in the next year or two. Not just are there many more books and blogs on the subject of presenting using slideware (and now scientific conferences where they are being workshopped, as I am doing several times this year), but Keynote on the iPad will deliver more interest in graphically intense and rich presentations. But perhaps it will be very feature rich Powerpoint 2010 that will really see the acceptance of a different style of presenting.

In many respects, it has leapt ahead in terms of features with respect to Keynote. It has caught up in significant areas such as embedding movies (woeful in earlier versions), image manipulation and alpha masking (what Powerpoint calls background removal) In “sharing and broadcasting presentations“, it is in a league of its own, reflective of its importance in enterprise and educational settings, and leaves Apple’s iWork.com looking beta-like. The Powerpoint blog team has suggested ten significant benefits of using Powerpoint 2010; some of these are clearly attempts to catch Keynote, while others move ahead. See the list here.

I still find its interface confusing and non-intuitive, preferring Keynote’s simplicity, and it’s as if Microsoft likes it this way to keep alive a flourishing third party book and blog industry to help users better understand all of Powerpoint’s innards and aspirations.

So now the ball is in Apple’s court and it truly must deliver in the next update to play the leapfrog game and not let Microsoft dictate the look and feel of 21st century presentations. As I keep pointing out in my workshops, more and more consumers are becoming familiar with how graphics can better transfer information when accompanied by appropriate words, either spoken or displayed or both. They are seeing it not just in documentaries, but in the nightly news and current affairs programs. (I’m preparing a blog entry on this for publication soon). The use of text only presentations will become untenable unless that is the precise desire of the presenter, as I occasionally do to make a point.

When will Keynote be updated?

So it’s time to speculate given the recent hardware and software roadmap Apple has revealed of late. And also given the level of unhappiness with Keynote on the iPad by long term Keynote users who were hoping for something special.

One possibility is that with the iPhone 4.0 release for the iPad occurring in September or so, the iPad’s capabilities will be vastly improved and the kind of omissions unhappy Keynote users are reporting will be overcome. At the same time, we might also see iPad and desktop Keynote versions each updated, with more commonality of operations. As it stands, I would have to create Keynotes for the iPad on the iPad as my 1GB, many-groups and build files wouldn’t make the transition currently.

Mind you, I don’t believe feature parity is Apple’s aim here, preferring very high end Keynote users to remain with Macbook Pros so as not to cannibalize their sales. (I truly believe a not insignificant proportion of those 50% of switchers who buy from Apple stores do so after they see Keynote in action). And moreover, given my expectation for the next Keynote, it would make feature parity quite difficult.

So with a June release date for Powerpoint 2010 for Windows, and end of 201o for the next Mac version (news of the beta here), Keynote 6 is in the wings and being beta tested by Jobs and others in Apple special events. I’m guessing we will have to be patient until August or September for Keynote to be updated, together with its iPad brother. Of course, if negative reviews continue to accrue for this version (I am starting to see some positive reviews too, such as this one from MacApper) we might see a Version 1.2 released before August but I doubt Apple will admit to defeat so quickly.

As for Powerpoint, I think it’s great that it has made such colossal improvements, acknowledging that it needed more refined features to match the qualities so evident in Keynote. That it has leapt ahead in some regards (it remains to be seen how many average users will actually produce more engaging presentations as a result) is also a good thing, pushing Apple to up the ante too.

But for those who are holding out for a new version of iWork, my guidance would be if you’re happy with your current version of Keynote, as long as its either version 3 or 4, stay with it for now unless special Keynote 5 features like Magic Move are a necessity. If you’re on something older, invest the money and reap the benefits immediately. Getting three or four months of use will likely pay you serious dividends.

While the 3 year old will yelp with delight when they discover the iPad’s games, the 80 year old will quietly say, “I get it. This is what computing’s about.”

I had dinner last Friday with colleagues with whom I had studied and graduated in Knowledge Management from the University of Melbourne. That course, which was a grand experiment to combine the talents of academic staff from the University’s Education, ICT, and Business/Economics schools lasted but a few years.

Its driving force, recently retired Professor Gabriele Lakomski attended the dinner, and asked when I first started the course with her. In fact, I was in the first intake of 2003, and I remember it clearly, I told her. It’s because in 2003, Apple’s Keynote was introduced (along with Safari and 12″ and 17″ Powerbooks), and I used it very early in our course, some time in March or April. (You need to know that the Australian university year runs from March through November.)

Seated next to us was another student from the same intake, Victoria, and when I said to Professor Lakomski I still remember my first use of Keynote in class, Vicky exclaimed, “Yes, I remember. It was the study on British Aerospace Industries!”

Now this was seven years ago almost to the day, and she still remembered the presentation I did! This was because for all in the class, it would have been the first time they saw Keynote (and me) in action anywhere (unless they had seen the 2003 Macworld Jobs-delivered keynote). I still remember the “oos and ahs” this rather mature student group spontaneously let out when I first showed Keynote’s cube transition, and some red call out boxes to highlight data.

Seated at the same dinner table last Friday were students who entered the course after I had completed my studies, and whom I’ve met at other functions organised by this very social graduate group. One, Winston, works for a very large car manufacturing company whose world headquarters are in Detroit, and was in receipt of bailout money in recent months. The company has been part of the Australian manufacturing sector since the 1940s, and their vehicles remain very popular with Australians.

Somehow, the discussion moved to the iPad, perhaps after I had excused myself from the table to answer my iPhone, and Winston suggested on my return he was interested in getting an iPhone too. I suggested he wait a little while, perhaps June or July, when a new model might become available, and from there a discussion took place about the iPhone’s place in business now that Microsoft Exchange could work with it. It was a quick skip to speculation about the iPad.

Winston put me on the spot to pronounce why the iPad was a better choice than a netbook, which in Australia would be half the price and pack more features, such as a camera, “real” keyboard, iPhone tethering, and the full Microsoft Office suite.

My response was to suggest that the iPad should better be considered not as a computer in the common use of the term, i.e. a notebook or desktop device, but as a knowledge management tool in its own right, and rattled off the sort of apps it would inherit from the iPhone as well as those likely be designed to take advantage of its speed and screen size.

I suggested to Winston that the iPad would have limited initial appeal to computer wonks who wanted merely a smaller form factor for Windows-based computing. It would fail their needs. But I then suggested that there would be huge numbers of ordinary people with very limited knowledge of computer innards and workings – that is, the vast bulk of the Australian population – for whom the iPad would elicit the spontaneous remark:

So this is what computing should be!

No menu bars, no operating system to fiddle with, instant on and ready to use at the simple touch of one button, yet also have powerful business applications such as iWork and Bento and Evernote should this group of users work its way up the skill and learning curve.

When Winston said he had elderly parents who had never touched a computer but had expressed interest in what their use might bring to their lives, I asked him in all honesty which he would buy them: A $400 netbook running Windows Xp (then add the cost of Microsoft Office 2007) or a $650 iPad plus the $50 for iWork + Bento?

The picture of 75 year old mum and dad sitting on their couch wrestling with a netbook with its tiny keyboard and poor resolution screen was enough to observe Winston momentarily pause in his tracks to reconsider his options. Yes, for him, with his background in engineering, a netbook was a no-brainer. A good match for the problems he wished to solve.

But he acknowledged that perhaps he had been too quick to judge the iPad from his own perspective of what he thought computing was about, and not see it from another’s perspective. Of course, being the empathic psychologist I am, this is how I work! It wasn’t to him I was suggesting the iPad made sense, but to the many people for whom, like Winston had learnt for himself, the iPhone had delivered mobile telephony bliss – this is how a phone should work.

Now the same group would discover that the same training they had voluntarily undergone to understand the iPhone and make it a valuable and enjoyable part of their daily living was transferable to the iPad.

In Knowledge Management, one of the key elements, perhaps a Holy Grail, is knowledge transfer: how those with vast experience in complex systems which may take decades to accrue, can transfer this unspoken knowledge to those new to the organisation, lest it be lost when they leave or are fired.

(To illustrate this concept, I often invoke the sad story of Ansett Airlines, to whom I consulted, being sold to Air New Zealand in a fish-swallows-whale story. Management of its Boeing 767 fleet, one of the world’s oldest at the time, was handled by staff in New Zealand while the aircraft were serviced in Australia. Knowledgeable staff who knew these aircraft like they were their own children with their own personalities were let go, as if the aircraft were just hunks of metal. Ultimately, because of oversights, essential Boeing-driven examination for potential cracks in vital engine areas were not performed, and the fleet was grounded not once, but twice. It spelt the ultimate demise of the airline after seven decades of operation, not helped by the entry of brash new airlines like VirginBlue, and a federal government prepared for the airline to fail.)

Whenever you hear someone dissing the iPad as an overgrown iPod Touch, congratulate them, not mock them, for getting what Apple’s on about. They have given us a very practical example of knowledge transfer, something we take for granted whenever we walk to a door and see the “push” or “pull” label to know what to do, without needing further knowledge in physics or mechanical engineering.

With the iPad, school’s out when it comes to having to learn how to operate a computer. The funny thing is, watch what happens when you give a three year old, and his or her great grandfather an iPhone without instruction what to do to make things happen. That same intuitive but unspoken “I think I can understand this device just by toying with it using my fingers” will occur.

While the 3 year old will yelp with delight when they discover the iPad’s games, the 80 year old will quietly say, “I get it. This is what computing’s about.”