I’m pleased to announce Ive been selected as one of five “Premium Training” workshops at next year’s new format Macworld|iWorld Expo at Moscone Centre, San Francisco.
The IDG team has cut back from the many all day workshops of previous years, experimenting with formats for the show, following the cessation of Apple appearing officially at Macworld. Their last was the 2009 Expo, when Phil Schiller headlined the final Apple keynote. Much gloom and doom descended upon Macworld, but the IDG team have risen to the occasion and surprised many who though the show was dead.
IDG has had two years since Apple’s pullout to finesse the show and make it something Apple users will want to attend.
Already I’m hearing chit-chat on various Apple-oriented podcasts casting doubt on how IDG management has decided to move forward. Whatever the case, I feel confident I was selected to present a Premium training workshop due to my previous evaluations and the numbers who’ve attended my sessions since I first appeared at Macworld in 2008 (when Steve Jobs introduced the Macbook Air in his last Macworld keynote which I was fortunate to see).
Here’s the write-up on my one day session on Wednesday January 25, 2012:
WA: Presentation Magic with Keynote Les Posen, Chief Magician, Presentation Magic Apple’s Keynote is one of the most loved of Apple’s professional and educational products. While it can be used very simply depending on the presenter’s need, knowledge of presentation skills from both a design and neuroscience background will allow Keynote users to take their presentations to their next level, helping them make outstanding presentations.
This will be a fun, engaging and educative day where Les will do the walk and the talk. Attendees will leave, rushing to their Macs and iPads to make changes to their very next presentation.
Who Should Attend?
Anyone who wishes to reach out to their audiences, whether live or via webcasts, and make a difference to how they learn. Prior knowledge of presentation software will help.
Attendees Will Learn:
The essence of making persuasive audience-oriented presentations, how the brain works when it comes to creating presentations, the power of Keynote to help the message delivery process, tricks and shortcuts to assist learning, Keynote features often overlooked, answers to many practical presentation issues, deconstruction of slides and presentations that work and don’t work.
(Um… I also authored the abstract so you get some training in persuasive message delivery too!)
If you can’t make the workshop (do recommend it to friends, and perhaps you each can write to me with your particular training needs which you might ask me to cover), I am also doing a 45 minute Keynote-based session the next day as part of the TechTalk sessions:
TT943: The Magic of Keynote Les Posen, Chief Magician, Presentation Magic
New users to the Mac platform who bring with them the Powerpoint workflow often merely reproduce Powerpoint’s style with Apple’s Keynote. But Keynote can do so much more because of its advantages, if only users’ minds can be opened to its possibilities. There’s steal magic to be had in using keynote, and Les will demo the kind of Keynote uses that have audience go “Wow”, and then moan they can’t reproduce the effects on the Windows PCs!
With the online training business now worth billions, it’s time to see just what Keynote is capable of doing.
Who Should Attend?
All who wish to present better no matter the audience, and wishes to see Keynote pushed to its boundaries
Attendees Will Learn:
The capabilities of Keynote and presenting when the blinkers are removed!
There’s a reason why I give away my information and experience on this blog for free, without expectation of reciprocal exchange.
It helps me bring my ideas to paper, to sort them into practical “chunks” so that when I give paid workshops, there’s a place for people to go to investigate more of my ideas and practices. The blog brings me no income, as you can see, containing as it does no Google Adwords or other sources of money, not even a tip-jar.
There’s also an area after each blog entry for readers to both make comments, and to pass on to others the entry link to share around.
So, when I read a blog entry from another presenter which is critical of my endeavours and yet offers no opportunity to respond directly, I have to use my own blog to open up the discussion and see where it takes me and my readership.
Such an event occurred today when my twitter feed showed the following:
Hmm… Something I’ve shown hampers public speaking inadvertently? Well, colour my curiosity piqued!
Heading to the linked website, reveals a blog link on José Silva’s Scrapbook which examines my recent APEX presentation in Seattle which I uploaded to YouTube and blogged about in much detail, describing my choices along the way.
Here’s how José begins his blog entry – and I’m grateful he gets to the point and doesn’t make me wait around too long!
Presentationist Les Posen inadvertently shows why one of the products he recommends is likely to make presenters worse public speakers.
I like Les’s Presentation Magic site (on the internet we’re all on a first name basis, right?). I think it focusses a bit much on presentation sizzle, but then most sites on presentations do. Tufte and Norman, when they discuss presentations, are the exception.
If he sat down on a comfy chair it would be less distracting; it would at least feel natural.
The iKlip in question is merely a holder for my iPad attached to a microphone stand. It facilitates using the iPad as a vanity monitor so I can best know what’s happening on the main screen behind me without turning my back to the audience.
Previously, I’d either use my Mac in presenter mode – something which means you’ve got to stand within easy sight – or bring with me my own vanity monitor and a switch box so the feed to it and the data projector match. Most conference venues will nowadays supply with you a monitor but it’s expected you’ll use it in mirror mode, something I believe is unhelpful to professional presenters when compared to being in presenter mode, previewing the next build or slide.
The iKlip merely allows me to position the iPad in such a way as to facilitate presenter mode, although because I also use the Doceri software package, I can annotate the slides at will. I’m sure many in education will find that facility very useful, and if one’s running an all day workshop, you could add a white slide to the end of your Keynote or Powerpoint stack, and use Doceri as a whiteboard.
Returning to José‘s critique, he observes something I had not perceived or received feedback from others: that I appear to be standing at “parade attention” due to needing to be in close proximity to the iPad, and this is not good public speaking practice.
Personally, I don’t experience my presentation that way, believing myself to be quite animated using hands, body and voice appropriately. Jose would prefer me to have my iPad in my hands and move around the auditorium, freeing up myself and not appearing so stiff and “unnatural”.
In preparing my response, I was reminded of my training in Family Therapy more than twenty years ago. This therapy developed in response to an increasing medicalisation of behavioural issues, especially in children, as well as institutionalisation of those with serious mental illness issues.
Rather than seeing a child or adult as being ill, Family Therapy asked therapists to look at the presenting problem in more systemic, global ways, so that the individual was referred to as the “Identified patient” but treatment involved the entire family. The idea was to remove stigmatising and paralysing “blaming of the patient” and look to see how the whole family interacted and to give the family work to do between sessions to ameliorate the “identified” problem behaviour.
This was a radical approach at the time, and required radical interventions. One of these was the Greek Chorus and the one-way screen. Essentially the therapist interacted with the family while a team behind a one-way window observed the family-therapist interaction, using a two-way intercom to call attention to behaviours not necessarily witnessed by the therapist as well as offer questions and observations, hence the Greek Chorus, as it was termed.
Such devices are great for therapists in training, even if it’s a rather nerve wracking experience. Those behind the screen also had much learning to do, sharpening observational skills, formulating hypotheses about what they were witnessing, and providing feedback and guidance to the therapist in the room with the family.
There was one thing though one learnt via this experience: ultimately, the therapist in the room was best placed to “feel” the ambience and mood in that room, something not experienced behind the screen. Whatever advice they received via the intercom, it was their choice as to what they acted upon, sometimes discarding it completely.
Later, in the group debrief, they needed to justify their actions, and the “you had to be in the room” explanation was used sparingly, since it’s hard to put into words the “being with the family” experience.
This is my rebuttal to Jose. What he’s seeing is a video of what happened in the auditorium where the presentation took place. I was there, and responded to the experience as I felt best at the time.
Let me get more to the point, so we may all learn something here.
How I chose to move or not move around the auditorium was determined far less by the iKlip and Doceri than Jose would have it. It was more determined by the practicalities of my audiences. Yes, audiences.
You see, going into this presentation I had in my mind several audiences whose compositions and needs I could only guess at. The first audience was the live one in the room, composed of aviation personnel. As it turned out, they were not a homogeneous group, but came from many areas of aviation. They were seated in a very large room, which held 250 people. The room setup was to place the presenters on a podium, the guest speaker behind a lectern, stage right, and the slideshow way over on stage left.
I was probably the only speaker on the day to get down with the audience, and use Keynote, not Powerpoint. (Many conferences I attend either expect you to bring your own laptop and do all the tech support; or they go completely into control freak mode, and expect you to hand in your Powerpoint which they place on a central server to be played on their supplied PCs.)
So that’s my primary audience which will give one instant feedback as to one’s presentation, and either charge you up or deflate you as you go along.
But I also prepared, when constructing the presentation and its delivery, that I would have at least two other audiences, with quite different learning expectations and priorities…. and these would not be in the live audience to give me instant feedback.
It was my plan to video the presentation and give it to the APEX education committee to place on their private site, for members to watch and download at their leisure. What I was told was that my slides were required for this exercise. And of course I know that if I just sent them just the plain slides without builds and transitions or the accompanying stories, so much would be lost in translation. Of course, being steeped in the cognitive style of Powerpoint (having seen previous APEX slides), their expectation was that my slides would contain all that was needed to convey my story, without my narrative or voice-over. I knew otherwise, so had planned to video my presentation with me on the floor, and cutting in live-action video with my Keynote slides to make it a far more engaging video.
If you go back and view the video on YouTube, you’ll see why I had to limit my movements, so as to stay in camera shot. My iPhone was stationary and set by me to record, with no one to track me as I moved about. Hence, the need not to move out of camera range. That would be fine for the live audience, but the audience watching on YouTube would find it frustrating just to see me move in and out of camera. Here’s Jose himself in action from a camera’s static position, with an hour’s lecture sped up to take just a few minutes (much like we see how Boeing or Airbus assemble a plane in a two minutes.)
Firstly, here’s a screenshot from the video of Jose out of screen range:
This is what I tried NOT to do, and if one of the resultant effects was to come across stiffly, I was prepared to pay the price.
Here’s his YouTube video, and I’m not sure when I watch what is the message behind speeding it up. Note also the hulking and distracting video monitor stand in the centre of the video. Give me my less intrusive iKlip anyday 😉
I mentioned earlier three audiences I was addressing: (1) the live audience, (2) the aviation audience who would watch it on the APEX members-only website, and (3) now a third audience: my own presentation training audience who would watch the video on YouTube where its subject, fear of flying, was merely a vehicle to illustrate my presentation ideas.
For them, how I constructed my slides has always been of interest, but this would be the first time many who had not attended a Presentation Magic workshop would witness me interact with my slides and a live audience, and then read about what and how I did what I did moment by moment. If you can find another presenter who has done this naked work (so to speak) please send me a link so I can put it here and share it.
(This is likely why Jose’s blog entry confused me, focussing as it did on such a small element of my presentation, and making a big deal of something, warning other presenters their’s might be negatively affected.)
I want to focus on a couple more comments Jose made on his blog entry. He asserts I would have come across as more “natural” had I sat in a comfy chair and opined.
Sitting in chairs has the purpose of making a presentation more intimate with strangers. We’ve seen this when the Apple executive team demoed the iPad in keynotes, and more recently, it’s the setup Walt Mossberg took at his and Kara Swisher’s All Things Digital conferences, such as their recent one in Hong Kong.
So sitting down has its place in public speaking in order to create an intimate dialogue when in front of a rather formidable audience or in a friendly small setting, because you want to create a special feeling in the room.
In my presentation at APEX, I was not interested in an intimate dialogue. I was challenged with 30 minutes to convince three audiences of the worthiness of my ideas, and my authority and authenticity in at least two fields: aviation and public speaking. It was not a time for intimacy.
Let me finish this critique of Jorge’s critique with his final words:
For me, Doceri won’t help. I use either a real teleprompter, the eyes-only presenter screen on large monitors at the ten-and-two positions on the floor, or — overwhelmingly — good memory supplemented by notes.
This is all well and good if you are repeating lectures in a familiar environment. But if you’re a public speaker as I am, most often – actually invariably – you are not given these tools Jose relies upon. So, I have to be inventive and the iPad, Doceri and the iKlip take me a long way to being self-sufficient as a presenter while hopefully delivering high quality presentations to diverse audiences on diverse subjects in diverse and sometimes hostile locations.
I appreciate the value of a great memory (which is why I rehearse so much as its an aide memoire), as are notes as long as they don’t interfere with you connecting to the audience.
But I fear that there is only so much of a rapprochement possible here. Focussing on such a small component of what I think is a rather complex, multilevel presentation with numerous audiences in mind doesn’t give me a sense of optimism.
In my previous blog post, I wrote of presenting to an Aviation-based convention, APEX, held in Seattle the second week of September, 2011. This was an important time for aviation and travel, given it coincided with 10th anniverary of the events of 9/11, and their aftermath, which continue to impact on travel.
This is especially so in the USA, where commercial aviation remains vigilant about repeat events, while trying to make travelling by airliner as comfortable and pleasant as possible, in the current circumstances. It’s not an easy ask, but technology appears to be coming to the rescue, up to a point, by its introduction to the cabin environment of everyday technologies, such as wifi, iPads and other sources of entertainment to while away the hours. It’s as if a return to the fun days of commercial aviation is possible, before the introduction of budget airlines and tight security.
I had such issues in mind when I constructed my presentation on fear of flying for aviation personnel for the APEX conference , which I delivered at the convention, September 12.
As my previous blog entry describes, I was the first of three to speak in the late afternoon session, which allowed me to set up my equipment during the coffee break.
This included setting my iPhone 4 on a nearby table so as to video record my presentation for later editing.
That’s now complete, and the result is on my page on YouTube.
Now I get many notes in the evaluations of my Presentation Magic workshops, or indeed any presentation I do using my presentation magic “style”asking how and why I did what I did.
So, I decided I would do a Director’s Cut version of my APEX presentation here on this blog. Those in the aviation industry who watch the video will likely not be interested in the same things as presenters wishing to learn more of my presentation concepts, so it’s here in this blog where I’ll ask you to follow along.
You can do this in one of two ways:
1. Just watch the video through from beginning to end (it’s roughly 38 mins) and let it wash over you as if you are a member of the intended audience.
2. Or, you can open it in a separate window and keep this page open as I take you through each element on a timed basis, using the time elapsed in the YouTube video as the key.
3. Or you could do 1, then 2, and see the video twice. Hence, the reason for calling it the Director’s Cut, as is done with DVDs with its extra tracks.
How was the video constructed
One of the missing elements in the current edition of Keynote 09 is a timeline, an easy way to edit resultant videos so as to play as a standalone video or on a service like YouTube. When it exports it as a video, Keynote either allows the viewer to manually advance each element of the video, or it allows for a fixed timing for each build and slide. This has its uses but not with the video I wish to show you.
For this, I had to step away from Keynote and use an editing software. I could have used iMovie or Final Cut, but instead I chose software which I find more intuitive and that’s ScreenFlow 3 from Telestream, the same people who provide Flip4Mac to allow viewing of .wmv movies on Macs seamlessly.
Intended initially to help software developers make videos of to show users how to best employ their apps by showing the workflow on the screen, I find it has applications to help make up for Keynote’s shortcomings.
To record my presentation, I simply placed the iPhone on its edge, having made sure the camera captured the physical area in which I would be presenting. I switched it on as the session started, then moved into frame for the introductions.
At the conclusion of my presentation, I synched the iPhone with my Macbook Pro, at which time the 3GB or so video was imported into iPhoto.
From there it could be dragged into the ScreenFlow 3 timeline, where the audio and video tracks were separated. I needed to do this because my Keynote file also contained movies with sound which needed to be mixed with the live sound so as to capture the audience reaction to what I was showing.
My intention was to cut back and forth between the live presentation featuring me centre stage with the projected images behind me (see below), and the movie of my Keynote file, once it was exported in Quicktime format.
All things considered, the Quicktime output does a good job of preserving the embedded video files and maintains the sharpness of the fonts, pictures and build styles and transitions, as long as you don’t overuse compression protocols. I actually allowed the Quicktime movie to be in DV-PAL format despite the resultant size, which was then imported into ScreenFlow 3. The resultant file was more than 4GB.
I could have extracted the audio and video from this Quicktime file, which woud have left two audio and and two video files. This is not the sort of production I do everyday and I wanted it up on YouTube quickly, so I left the Keynote video intact, with both audio and video. In future efforts, I may change the workflow and separate the tracks, but the issue of keeping all the material synchronised is a serious challenge.
The decision one needs to make in producing this kind of video is when to cut away from the live presentation to the Keynote presentation and when to cut back. It needs to be done smoothly with consideration given to any transition styles, just as one would with Keynote or Powerpoint.
Up to a point, the decision is made for you. At the beginning, you have your opening slide where you’re being introduced, then cut to you making your opening statements with the same opening slide behind you, then cut to the slideshow again once the first slide makes its appearance.
It’s actually not quite as easy as it sounds as I wanted to use some of ScreenFlow’s built in transitions to make the appearance a little easier on the eye, rather than just cut back and forth. This means careful timing so as not to cause a disjuncture or rupture of the sequence, nor loss of information on the Keynote builds I used.
Let’s just say that it required quite a few “undo-redo” commands before I was happy with the outcome. This wasn’t easy, since the more small Quicktime movie files built up (rather than two long videos), the more ScreenFlow began to act flakily, crashing frequently, something I am still working with its helpdesk team to resolve. In essence I had scores of small Quicktime movies from both the Keynote video and the iPhone video littering the timeline, and it’s likely these choked ScreenFlow. Trouble was, rather than falling over early in the export of what I thought was the finished product, it fell over right at the end, often after a half hour of processing, only to have me start again. Very frustrating.
In the end, I firstly exported the Screenflow audio track only, then the video only using Voila’s Screencasting ability. The irony here is I had to use a screenmovie (Voila) of a screenmovie (ScreenFlow 3) to achieve the final product! I then used Quicktime Pro to bring video and audio together in synchrony.
So, let’s go to the YouTube video now, and I’ll walk you through a timeline of what, how and why I did what I did, including errors which I would correct if I gave the presentation again. This way we all learn.
00.00: This is the slide I created by using the brand slide I was asked to use throughout my presentation by APEX management. I used it only once, because it made no sense to use it elsewhere. I saw some other presenters staying with it, but then others merely used their own presentation stacks which they had clearly used for other conferences or sales meetings.
While I’m being introduced by a member of the APEX Education Committee, I’m actually fiddling around with the Macbook Pro on the ground, tweaking a few things. I left this out of the video 😉
00:27 I use one of ScreenFlow’s transitions to open the live video coverage. I had positioned my iPhone so as to capture a fairly wide shot yet with me in the centre, with the screen behind my left shoulder. I actually placed some marks on the floor so as to remember where I ought to stand most of the time, especially when I played videos and needed to be out of shot temporarily.
If you look at the first time I’m shown, you’ll see my Macbook Pro on the ground infront of me (it has an Incipio black cover so as to not draw attention to the Apple logo. If people think I’m using Powerpoint to achieve my effects because it looks like I’m using a Lenovo or Dell laptop, all the better!).
Also, you’ll notice my iPad sitting in landscape mode in an iKlip holder attached to a music stand. This is my vanity monitor setup, with Doceri software allowing me to see what’s on the screen behind me, and to go into presentation mode at the tap of a button on the iPad screen. In my right hand, is my Kensington remote for controlling the Keynote show.
00:46 At this point, having read the bio I had supplied her, the session moderator asks this aviation audience if anyone has a fear of flying. To her and my surprise, quite a few hands go up, and I’m already thinking ahead about my content and if it will need any alterations on the fly given the audience composition.
I thank the host, and launch into one of three different introductions I had rehearsed, depending on the size and composition of the audience, as well as the tone set by the moderator. I rehearsed these out aloud in my hotel room to hear what sounds good, and to make sure the words come out clearly, given the audience might be surprised at my Australian accent. This is especially the case as the audience was a very mixed one culturally, a point I’ll come back to later on when I discuss a potential faux pas I made.
Notice how the brightness of the screen behind me washes out much of the slide due to the iPhone 4’s mediocre camera quality, hopefully improved in the iPhone4s, just released. This is why it was necessary to edit in the actual slides from Keynote.
01:12 An unrehearsed element here, where I acknowledge the number in the audience who have identified as having a fear of flying. It’s possible I might call on them later in the session to discuss some of my ideas in a workshop style, but frankly time is so tight (I have 30 minutes allotted to me) it’s unlikely.
01:17 At this point I launch into my prepared and rehearsed presentation with accompanying slides. Because fear of flying is an almost undiscussable in the aviation community, especially this one which is about the positive passenger experience, I knew I had to make the subject palatable rather than scholarly. An academic presentation would be for a different audience. This audience needed to be convinced it was a worthwhile topic, and that if they understood it, there could be financial gain for them.
So I started off by taking a one-down position, making fun of myself for having chosen potentially the wrong profession to be in, by focussing on two times in history when fear of flying was not at all unusual, and thus not requiring the services of a clinical psychologist.
As you’ll hear, the first was during the barnstorming days in early aviation when it really wasn’t that safe to fly.
01:37 I needed to get this group onside very quickly given their expected defensiveness, and so early on I introduced a visual joke, using aviation terminology to catch the audience off guard: “If you were offered a seat on the wing, they really meant it!”
This generated a little laughter, as if the audience wasn’t sure if they were meant to laugh at such a serious, academic and potentially dry subject, but as they got into the talk, you can hear how they loosened up, hopefully with me giving them permission to have a chuckle. This is part of the engagement process, keeping your audience expecting more fun or surprises ahead.
01:49 Note how the picture of the wingwalker is framed like an old photo album, using one of Keynote’s border features including album corners. You’ll see the picture dissolve into full colour, because it’s actually a very modern photo. I had tried to find an original photo from the barnstorming days, but failing that I located a modern one, and using an effect from software called FX Photostudio Pro (which came with one of the recent Mac software bundles), I used a supplied filter to give it an aged look.
The use of a fullscreen, high-res photo which then dissolves into a full colour image gives the audience an immediate sense that this is not your usual Powerpoint. It keeps me central as the main generator of words and ideas, and informs the audience from the get-go that this will be a highly visual presentation, accompanied by my commentary.
I do this in almost all the presentations I give no matter what the subject. Those opening moments are crucial in setting the mood and expectations for what is to follow in the next 30 minutes.
02:00 At this point, I head into some rehearsed storytelling, attempting to establish the long history of treating fear of flying, starting with the first flight attendants, who were in fact, nurses. This likely comes as a surprise to many in the audience, and I personalise the story by focussing on a groups of flight attendants (FA), and at…
02:07… I single out Ellen Church as the first FA and tell a little of her story. Note please how I do NOT use a laser pointer to locate her on the slide. I dissolve to a second slide – a duplicate of the first – but where the second slide is altered in both sharpness and contrast, leaving a cut out of the subject in high contrast so the eye is drawn there. I also use a shadow effect to outline her with a glow so as to be absolutely sure where your attention goes. I believe it’s important early in a presentation to have these effects to train your audience to expect their attention to be directed by the story you are telling.
How I actually created this effect in Keynote is interesting. I used Keynote’s “Mask with shape” feature to create the cutout of the subject from the first slide which was then pasted into the second slide, and the two slides are then dissolved. To the audience it appears as if the subject has materialised from the slide, which is the intended effect, and they are oblivious to the fact two slides were used. This is not easy to achieve in Powerpoint, because its “dissolve” transitions do not come close to Keynote’s underutilised and underestimated “dissolve”.
02:30 I continue to establish the story of FAs and their initial employment to help nervous flyers, thus establishing that fear of flying is as old as flying itself, and thus there is a body of knowledge about the subject. However, I still need to make the connection to current understandings of fear of flying, and why it is still a relevant subject in 2011, despite the vast improvements in aviation safety and comfort.
03:10 The slide has been on the screen for long enough, so it’s time to give the audience more things to please the eye and ear, yet remain true to the story I’m telling. At this point, I introduce the audience to a new ABC TV show which is due to start in two weeks from my presentation (September 25) called, PAN AM, based on the defunct airline during its halcyon days in the 1960s, when commercial aviation was still glamorous and exotic.
With the video I am hoping to hit the audience with some emotion – nostalgia for the “good ol’ days” – and at the same time, demonstrate Keynote’s seamless segue to video, something those using older versions of Powerpoint struggle with. Note at…
03:13… my choice of transition, the droplet, to convey a change in time, much like you see in movie dream sequences, or when directors wish to convey a memory or scene change an actor is experiencing. What you see and hear is the video of the exported Quicktime of my Keynote file, with no resolution loss at all.
03:37 The edit here is a bit too sudden, when the actress says, “You’re famous now”, and if I were to re-edit the movie, I would soften the transition.
04:04 I am back centre stage to bring my first point home: the notion of there being a time when it was normal to have a fear of flying, because indeed it was a risky time to fly, and not at all irrational, thus not requiring the services of a clinical psychologist.
At this point, I remind the audience I earlier mentioned there being two times when it was normal to be fearful of flying, and now I’m about to introduce the second and more contemporary time, which has direct relevance to the date on which I’m presenting.
04:09 I wanted to talk about the second time being post 9/11, and how companies refused to let their senior staff fly rather than drive to business appointment if they were less than 500 miles away. I needed to find a visual to represent 9/11, and did not want to show the audience of aviation personnel images of crashing planes. For all I know, they may have known victims on board the aircraft involved, and I needed to be respectful of this. The image I used contained elements of patriotism for whom I assumed would be a mainly American audience, as well as showing the WTC towers intact. As it turned out the audience was very mixed in terms of nationalities, and the patriotic image was likely unnecessary.
04:20 I surprise the audience with stories that the fear of flying business suffered after 9/11 because no one thought it strange to not want to fly in the months after.
04:27 I bring in these New Yorker magazine covers (September 24th edition) to break the previous image being on the screen too long. I created these two magazines from a single cover from a gathering of some of the best magazine covers ever which I have stored in iPhoto. I used BoxShot3D to create them, and I used the same software for some of the book images I produce later in the presentation. (I probably bring the New Yorker image in to the YouTube presentation a little too early as it seems to just hang there until I make direct reference to it at 04:45)
04:52 Having said the New Yorker cover captures the feelings of New Yorkers, I attempt to justify this assertion by telling of my time in NYC just a few days before 9/11, then tie it in to another aviation event, the collapse of Australian airline, Ansett, to whom I consulted on fear of flying. You’ll thus note that while some of the story elements seem disconnected at first, I try and pull them together with connecting elements, like my own story and memories.
05:22 After telling a personal and unrehearsed story, I return to the main story which is to show at this point that the unnecessary fears over flying post 9/11 had real consequences, and indeed tap into current fears which see people preferring to drive rather than fly despite the available safety statistics. Many people hear these statistics frequently and ignore them, but I chose a particularly interesting study (2009) which shows how driving fatalities increased significantly in the months after 9/11, ostensibly because people drove when they previously would have flown.
05:31 Notice how I display the actual article itself, located from the web, and brought in as a screenshot. I duplicated it twice more, and sent each duplicate behind the other with a shadow outline to convey it was a multipage article and lift it off the screen a little.
While the body of the article contains almost unreadable text, the article title is very clear and legible.
05:33 I needed to make my point very quickly and directly, so lifted out the main talking point using a screen shot to create a “call out” using a scalingbuild in Keynote. Notice how I once more fade the actual article so as to direct attention to the main point. This too was done using two duplicate slides, with the build-in set to appear automatically after the transition.
Notice too how the enlarged quote ends on the third line with the word “about”.
In fact, the line continues but I wanted the words that appear there to have greater impact. So I took another screenshot of them, and covered them in the original call out with a white shape, then built in the second call out at…
05:51 …to make my main point, that driving is still a more dangerous proposition than flying, and here’s the evidence. The other thing to note is that the only time I ever read a slide to an audience is if
1. I am reading a direct quote from pictured source,
2. The presentation is being recorded and it’s possible the viewing audience will see the slide on a poor resolution monitor so it helps to read it,
3. The auditorium is very big, and those at the back will be challenged to see even large font words.
06:15 I now return with the audience to a current understanding of fear of flying and why those in the aviation industry need to understand it more. I do it by reviewing a seminal 1982 research paper (displayed) produced for the Boeing Corporation, a major presence at APEX whose executives had presented in the morning educational sessions, along with rival Airbus.
Once more, I don’t just cite it, but show it, something which required some effort to track down, having long ago lost my original signed copy given to me by one of those mentioned in the article, Dr. Al Forgione of Boston, one of the first to run fear of flying group programs in the USA.
06:37 If my memory serves me correctly, it was Al Forgione who suggested the then CEO of Boeing, Bill Allen (not Paul Allen whom I mistakenly named in the video) wanted to know more about the subject for personal reasons, not just commercial ones.
06:53“The most telling part of the report”. At this point, I have once more duplicated the slide, enlarged and relocated the image, and used Keynote’s Magic Move transition to give a Ken Burns’-like movement to the slide. One could do this with a move and scale build on the o Continue reading →